My keynote for student media leaders: You will shape journalism’s future

I’m a keynote speaker at the Journalism, Leadership and Management Conference for student media leaders this weekend at the Greenlee School of Journalism at Iowa State University.

I was asked to talk to the students about leadership and the future. My primary point is that young journalists are already providing important leadership in our profession and they have an extraordinary opportunity and extraordinary examples to shape journalism in their careers.

I don’t have a written version of the address, but my slides are below. I sought advice for these young journalists from some outstanding successful journalists. I shared some of the advice on my slides. In other cases, I drew my advice from things these journalists had posted online (or things they said in interviews). Or I just drew my own lessons for the students from these journalists’ careers.

Here are the responses from the young journalists who sent advice to the students:

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Twitter data shows journos’ ‘burstiness’ boosts followers

As I noted in yesterday’s post on a couple of social media workshops, Twitter data has confirmed that I am teaching best practices for journalists in using Twitter.

On the opening night of the Online News Association 2012 conference Thursday, Mark Luckie of Twitter released results of a study of journalists’ use of Twitter and engagement with those journalists’ tweets. I found one small surprise in the data, but mostly it confirmed specific points that I have made in several workshops and blog posts for journalists, including just the day before.

So I’m firing off another #twutorial post, straight from #TwitterHQ.

Let’s start with how the study defined engagement:

@shirleybrady @stevebuttry Engagement is interactions with your tweets (replies, retweets, clicks on links)

— Mark S. Luckie (@marksluckie) September 21, 2012

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