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Posts Tagged ‘Maine earthquake’

Kaitlyn Yeager

Hustle has always been important in journalism. Its importance has grown as news breaks quickly and search engines and social media bring traffic to the first media outlets to report a story.

Kaitlyn Yeager‘s hustle in quickly posting a story on tonight’s New England earthquake — and smartly making it easy for search engines to find it — brought more than 16,000 views to the story in just over the first couple hours.

After hearing about the swift success, I asked Kaitlyn, a member of the Digital First Media Connecticut breaking news team, to explain what she did and how. She responded in an email I have edited lightly:

Honestly, I think the biggest things were speed and search-engine optimization. Matt DeRienzo (DFM’s Connecticut Editor, who is from Maine, where the earthquake was centered) emailed that his Facebook friends were reporting it, and I clicked to Twitter and saw my feed blowing up. (more…)

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