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Posts Tagged ‘Macomb Daily’

This week I saw a post from a Digital First Media newsroom in my Facebook news feed, and was surprised to see it there. I “liked” dozens of DFM newsrooms during my time there, but don’t particularly care to follow their news that much now.

So I decided to unlike the page. And, while I was at it, I went into the list of pages I liked and decided to unlike a bunch more — at least two dozen, maybe three (it was probably an oversight that I didn’t like all 75 DFM dailies and some weeklies). And most of them, I had no idea I was even following because, well, they never showed up in my news feed. In fact, I’m not sure how that one showed up the other day because I hadn’t seen it in ages. I only recognized two or three of the ones I dropped as occasionally showing up in my feed.*

That illustrates a problem for news brands. I know every one of those newsrooms I unfollowed has staff members faithfully posting all of their stories, or several stories they think have the most appeal, to their Facebook pages daily. And most of their “fans” never see most of their posts.

The most recent estimate I’ve seen of the percentage of fans seeing a typical post was 16 percent, and that was in 2012, and the figure has certainly dropped as Facebook has made several algorithm tweaks, all designed to make it harder for non-paying brands to get their posts seen.

Maybe the number is something like 10 percent these days, but it will frequently be many of the same people, and probably 70 to 80 percent of your fans almost never see a post. They’re surprised when you show up in their news feed, as I was when my former colleagues’ post showed up this week.

But Facebook traffic is growing in importance for news sites. Parse.ly reported last August that Facebook drives 70 million page views a month to news publishers, second only to Google and more than twice as much as Twitter.

In addition, Parse.ly reported this month that stories with a higher Facebook referral rate have a longer shelf life, attracting traffic over more days than stories that don’t get strong engagement. Higher Twitter referral rates also help shelf life, but not as long as on Facebook.

So Facebook is an important source of news-site traffic, but engagement on Facebook is more complicated than simply posting links there (since most people don’t see them). (more…)

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Aerial view of search for Jimmy Hoffa’s remains from Harry Arnold’s drone.

The Macomb Daily’s coverage of the recent search for Jimmy Hoffa’s remains included livestreamed video shot by an aerial drone.

No human remains were found at the Michigan home, so the former Teamsters president’s 1975 disappearance remains a mystery. But while authorities were digging for remains, the search made for some interesting news.

Executive Editor Richard Kelley said the video was provided by Harry Arnold, a freelance videographer the Macomb Daily has used before for livestreaming. Arnold uses a remote-controlled quadrocopter drone to provide aerial videos to Detroit-area clients.

Kelley passes along this explanation from Arnold: (more…)

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I played Petruchio in “The Taming of the Shrew” on the stage of Shenandoah High School 40 years ago. But I don’t think I ever had as much fun with Shakespeare as Maryanne Kocsis MacLeod and her cast of Romeo and Juliet on Facebook.

This is one of my favorite examples of community engagement by Journal Register Co. journalists.

Basically, it’s the classic Shakespearean story played out in improvisational Facebook updates by high school actors in the community. Only the story takes some of the twists that would happen as such a tale might play out in Facebook updates today.Maryanne, health and lifestyles writer for the Macomb Daily, got the idea from a press release in which author David Gray posed the possibility: “Imagine Romeo and Juliet on Facebook.” After talking with Gray, Maryanne mulled the possibilities and started recruiting her cast.

The actors created Facebook profiles for their characters (Julie Capulet’s inspirations include a certain Elizabethan playwright; witty Mercutio is a Jersey Shore fan who likes to party and TheLady Montague‘s profile photo is her cartoon character from “Gnomeo and Juliet”). Maryanne hosted a cast meeting where they discussed logistics and the story line. Maryanne explains: (more…)

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