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Posts Tagged ‘local search’

This is the second part of the business section of the Blueprint for the Complete Community Connection.

With this year’s launch of iGuide, we have started providing a solution for local search. We need to make this more than a business advertising vehicle. We need to make it an indispensable place to connect with businesses and organizations throughout the community.

This is an important example of how we can develop content (and revenue opportunities) based on evergreen use, rather than focusing on our current model in both print and broadcast of selling slots on a particular day or a particular time. Starting with the database already loaded into the iGuide, we need to expand the iGuide and build an audience for it through aggressive promotion on several fronts: (more…)

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