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Posts Tagged ‘Klout’

Project Unbolt logoOne of our most important challenges in changing Digital First newsrooms will be measuring success. As I explained last month, Project Unbolt involves changing the culture and workflow of our company’s newsrooms.

But how do we measure our progress? How do we know when we’re succeeding? I’ve asked the editors of our pilot newsrooms to consider these questions as they assess their newsrooms against the characteristics I’ve described of an unbolted newsroom.

In some cases, we will be able to chart our progress using detailed metrics that are already available to us. In other cases, we might need to measure ourselves in some way (and decide whether the time and effort of measuring are worth the insight we gain). In some respects, numerical measurement will be difficult, but we can describe how we operate now and how we’ve changed at some point down the road. Project Unbolt will probably require all of these ways of measuring and more.

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Thanks to Jeff Edelstein of the Trentonian for showing a good way for journalists to use Klout.

I have wavered in my views on the value of Klout.

I think you can overdo metrics, especially when you are measuring the wrong things. But I do think we should try to measure the results of our efforts. And Klout tries to measure influence in social media. (more…)

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