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Posts Tagged ‘Jeff Bercovici’

The next time you read the hosannas about the success of the New York Times paywall, remember these two three pieces:

  • Doc Searls’ detailed account of trying to find the actual cost of a Times digital subscription, a situation he describes as “bait and switch.”
  • Jeff Bercovici’s report on the “shockingly weak” advertising results of the Times’ print and digital products, causing a 60 percent drop in third-quarter operating profits.
  • Mathew Ingram’s analysis of the Times’ Q3 results, including the possible impact the paywall has had on ad revenue. (I added this third link after originally posting this.)

I admit that I might be wrong in my view that paywalls are a misguided strategy and that the Times is pursuing a backward-looking strategy. I admit that I don’t have all the answers about the right path to prosperity in digital journalism. But I know I am right about this: The Times doesn’t have this figured out either.

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