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Posts Tagged ‘Ivan Lajara’

I’m just doing some aggregation here, pointing to excellent how-tos by Buffy Andrews and Ivan Lajara and a great engagement story by Nancy March:

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I wrote last week about the work of an engagement editor (or social media editor or some related titles), a fairly new job in lots of Digital First Media newsrooms. Today, I turn the blog over to some of those editors to explain their roles (lightly edited by me):

Karen Workman

Karen Workman

Karen Workman of the Oakland Press:

When I became community engagement editor, one of my longtime sources asked me what that meant. This was my response to him:

I care about our audience. I care about engaging them, getting news delivered to them across a variety of platforms, expanding the diversity of voices on our website, making use of their comments and contributions, audience building and in general, making sure we’re fostering that all-important community conversation that is the essence of what we do.

Lisa Yanick-Jonaitis

Lisa Yanick-Jonaitis

Lisa Yanick-Jonaitis of the Morning Sun in Mt. Pleasant, Mich.

I find this job to be incredibly exciting so far. I don’t know a journalist who doesn’t say that one of the reasons they love their job is because they get to meet new people and be involved in the community; this job is the ultimate opportunity to be intricately engaged with and inspired by my community. I love the creativity it allows, and I find the “uncharted territories” of a brand-new position motivating and invigorating. (more…)

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Facebook made Timeline available today for branded pages. My colleagues Mandy Jenkins and Ivan Lajara collaborated on this explainer for how to add Timeline. I guess I need to stop planning to get to Timeline on my page next week.

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I’ve long known that any manager’s success rests with the team working for you. Again, I am fortunate to have a great engagement team.

Mandy Jenkins starts work today as digital projects editor for Digital First Media. In addition, I will be working with Martin G. Reynolds, Ivan Lajara and Dan Petty as regional engagement editors. Each of these journalists brings outstanding experience and skills to the engagement team, and I am excited about working with them.

I was amazed repeatedly by Mandy’s performance at TBD, where we were colleagues. After joining the Journal Register Co. in May, I learned swiftly how widely respected Ivan is throughout the company. Martin and Dan were among the first journalists I met in September after MediaNews became part of Digital First Media, and I quickly came to see what outstanding journalists they are.

The loose organization of the team reflects how Digital First focuses more on working effectively than on silos or organization charts. The regional engagement editors will split their time 50-50 between their regional duties and local duties (for which they will still report to local editors). Mandy will be part of the engagement team, but the digital projects she undertakes will not be limited to engagement. (All four of these editors have skills and experience that go beyond their specific engagement duties, so I anticipate we’ll use them all in many ways to elevate our journalism.) (more…)

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Update: Buffy Andrews and her colleagues at the York Daily Record will be getting a box of Valentine’s candy soon, winning my Valentine’s engagement project with 365 votes just over 50 percent. But the voting and engagement was strong enough that I’m going to send a second box of candy to the second-place finisher, the Morning Sun in Mt. Pleasant, Mich., which got 283 votes for 39 percent.

Lisa Yanick-Jonaitis tweeted that her newsroom cared most about winning:

Still, I’m guessing the candy will be consumed.

I also should add that this is not all the Valentine’s engagement that Digital First newsrooms did, just the ones that provided the information for the contest. Delaware County Times mentioned in a Feb. 8 message:

Tonight (Wednesday) on our live-stream ‘Live From the Newsroom’ show, we are assembling our special gastronomic panel to delve into the mysteries of romance for Valentine’s Day, and in particular what food has to do with it. One chef is preparing a rack of lamb and talking about what foods will – and won’t – put you in the mood. … For Valentine’s Day, we are soliciting readers via social media to share the ultimate sign of devotion – a tattoo. Hopefully we’ll have some decent video and stories that take a look at the love stories behind the tattoos.

Reporter Paul Luce elaborated in a Feb. 9 email:

For the Daily Times’ Valentine’s Day Community Engagement Project, we decided to take a fun look at “love tattoos.” Utilizing Facebook and Twitter, we’ve solicited responses from folks who have tattoos of loved ones, or — even better — have had tattoos of loved ones removed.

It has generated quite a buzz on our Facebook page, from which I have gleaned a couple of great sources for interviews for the story. Internet Editor Vince Carey, Assignment Editor Jon Tuleya and myself have been monitoring the Facebook and Twitter pages, using them as interactive tools to converse with readers online — which has been a lot of fun. One reader even went so far as to send us pictures of her tattoos! She has a great story to go along with them.  I’ve also garnered a few more followers to my Twitter account from this process.

In addition, I’ve contacted a laser surgeon who removes thousands of love tattoos each year.

For a video component of the story, we have some videos of a father getting a tattoo of his late son for Valentine’s Day, as well as interviews with the above-mentioned surgeon and others with tattoos of loved ones.

We’re looking to wrap up interviews and video shoots today, and have the project finished by Friday.

I asked Paul for an update Tuesday and didn’t hear back, so I forgot to include it the Delco project. But I looked up the final project to show you that we had more engagement going on than what I included in the contest.

Digital First Media newsrooms have been competing for a box of Valentine’s candy. I offered to send a Priority Mail box stuffed with candy to the newsroom running the best community engagement project centered on the holiday we associate with romance.

Several newsrooms and their communities responded to the challenge with interesting projects. I’d like your help to pick the best one.

Here are the entries, in the order they were submitted (in some cases, I’m combining multiple messages updating the project): (more…)

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Journal Register Co. newsrooms are experiencing lots of opportunities for strong community engagement right now. I’ll share some examples (I could share many more, but I’ve taken too long on this post already) relating to weather, elections, a search for a school superintendent, sports and fun.

Weather engagement

The weekend storm that hit the Northeast provided abundant engagement opportunities (as severe weather always does).

Jeff Edelstein, a columnist at the Trentonian who is a rock star at using Facebook (and good on Twitter, too), covered the storm from his home by engaging the community. At me request, Jeff provided this account:

Saturday morning, home with wife, 2 yr old, 9-month old. Not working. Raining, which was all Greater Trenton was supposed to get. At 11 a.m., I post:

I love it outside! The only thing — and I mean the ONLY thing — that could make this weather better was if it were 76 degrees and sunny with low humidity. (more…)

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