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Posts Tagged ‘growing-up milestones’

This is the second part of the personal content section of the Blueprint for the Complete Community Connection.

For children already in our site, the milestones of childhood and youth will present gift-giving opportunities and content-generation opportunities. For children who aren’t yet in our network, these are opportunities to engage them.

We should promote our child web pages through churches, synagogues, mosques, temples, schools, day care centers, preschools, business customers and our own products. So we expand existing pages and generate new pages for children to celebrate the first day of school, first Communion, baptism, confirmation, bar or bat mitzvah, quinceañera, Eagle Scout court of honor, 16th birthday.

Many of these milestones present revenue opportunities for C3 and opportunities to connect consumers and businesses. For gift-giving occasions, we need to offer gift registries. For party occasions, we can generate leads or sell actual products or make reservations for invitation printers, party venues, florists, dress shops or whatever is appropriate. For 16th birthday, we offer auto insurance.

We let families decide whether we can sell (or they can sell) co-op advertising space on their pages. We can let them restrict their pages to a certain type of advertisers or bar certain types. We can sell the advertising inventory of agreeable families and a cut goes into a college fund for the child. (This might be an issue we have to address in several aspects of personal content. If people are going to engage and provide personal content, we might want to give them a financial stake in their page, giving them a portion of revenue generated from the page. As we do this, though, we need to watch out for pitfalls, such as creating incentives for people to produce false or skewed information.)

Continue reading the Blueprint for the Complete Community Connection with Personal content opportunities: School.

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