You kinda love Harold Hill when you watch “The Music Man,” even though you know he’s a hustler. But the “think system” only works on stage or screen with an audience of adoring and forgiving parents. However charming he was, Hill was still a hustler. And the think system doesn’t work in the news business. You have to be able to play or you’re in trouble with a capital T.
Aaron Kushner was a hustler* who blew into Orange County, California in 2012, as though it were River City, Iowa, and he had some band instruments — er, newspapers — to sell. I kinda rooted for him, but I also kinda knew the Orange County Register and Freedom Communications had trouble in their future.
When Kushner bought the Orange County Register and announced a bold, expensive print-first initiative, I thought it would probably crash and burn quickly, but I wanted it to succeed. (more…)