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Posts Tagged ‘Frank N. Magid & Associates’

If you have any doubts about the need for a mobile-first strategy, check out these numbers from a Frank N. Magid & Associates study:

  • Nearly 90 percent of mobile device owners are interested in live news and weather programming on the go.
  • 46 percent find the idea of watching live TV programming on their mobile device appealing.
  • 36 percent would pay for premium mobile content.
  • 49 percent would watch commercials on a mobile device.

Read the study.

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