I have become a bit tiresome, I suppose, in pushing my views that news companies need to stop pursuing paywalls, move beyond advertising and find a more prosperous future in direct transactions.
Well, Dale McCarthy of Fairfax Digital in Australia is showing the wisdom of this approach. A story in B&T reports on McCarthy’s dismissal of paywalls, speaking at a recent media conference.
McCarthy said the internet’s real “rivers of gold” is transactions. (more…)
