Perhaps I’m the last person who should make fun of Tribune’s renaming its company tronc. But that won’t stop me.
I named Project Unbolt. I proudly worked for TBD. I let my CEO change my title from editor to information content conductor (thankfully, Editor & Publisher went old-school in recognizing me as Editor of the Year). I get why you might choose a ridiculous name (or a great name that others might like; reaction to TBD’s name was mixed).
I’ll say this: It’s too early to say whether this name change is a master stroke, a stupid move or both. I’ll explain that more later.
But the reaction to the move was swift, derisive and hilarious: (more…)
The Buttry Diary 