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Posts Tagged ‘Eileen Faust’

Visitors use computers available for public use at the Mercury’s new Community Media Lab.

I was a guest speaker today at a ceremony in Pottstown, Pa., to celebrate the opening of the Community Media Lab of the Mercury, a Digital First news operation.

The celebration was a joint opening with the new Pottstown Visitors Center across the street in the Merc’s original building.

I have published a couple photos here, but others are in my DFM Engagement Tumblr started today. I also Storified tweets and photos about the opening celebration.

Here are my prepared remarks:

Perhaps you’ve heard that newspapers are in trouble, or even that they are dying.

I’m here to tell you today that the Mercury and Digital First Media have a bright future. The changes reflected in the Mercury’s new Community Media Lab are part of a transformation of our business that is delivering results and that will ensure a continuing role in Pottstown and the surrounding communities for the Merc and our journalists.

(more…)

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Pottstown food drive

Donated food fills the Pottstown Community Media Lab

Update: My Digital First colleagues at the York Daily Record and FlipSide are doing a food drive in connection with the opening of “Hunger Games” tonight.

I hope I don’t give the impression that community engagement is just a matter of tweets, blogs and Facebook updates. Sometimes community engagement is a matter of cans of food and jugs of laundry detergent.

I am pleased to share the story of a community food drive led by The Mercury in Pottstown, Pa., and its network of Town Square bloggers. Editor Nancy March alerted me to the project. I’ll tell the story through emails from Nancy and her staff (lightly edited to add links and to pull them together into a narrative).

We are calling it the “Town Square Fill the Media Lab Challenge.” The challenge is for bloggers to engage their audiences to collect 20,000 food items for area food pantries by Easter. Each blogger can select a food pantry in their community (we have about 10 separate sites in the municipalities we cover) and feature it on their blog, while challenging people to donate food. (more…)

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