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Posts Tagged ‘Denver’

A Pew Research Center study of three U.S. media markets has lots of interesting fodder and lessons for journalists and newsrooms.

In Local News in a Digital Age, Pew studied local news coverage and consumption more thoroughly than any local news study I’ve seen. I encourage reading the full 160-page report, which provided detailed studies of the news environments in Denver, Macon, Ga., and Sioux City, Iowa.

The study includes a survey of people in each community, asking extensive questions about their community involvement and news consumption, as well as a detailed study local news providers, including all the content during one week (last July) and a computer analysis of Facebook and Twitter content and engagement with local news providers.

I’ll present my thoughts on the Pew study in three sections:

  1. What the study says about media and lessons we can draw from it.
  2. My evaluation of this study (or opportunities for future studies). I was sharply critical of Pew’s 2010 study of Baltimore’s local news market, so I think I should address what I see as strengths and weaknesses of this study. This project leaves plenty of opportunities for further study of local media, but I find it far more thorough and credible than the 2010 study, which was so biased I said it was useless.
  3. My Denver and Sioux City experiences (neither of them a big conflict, but both worth disclosing).

Findings & lessons from the Pew study

Pew’s story up high presents the obligatory disclaimer:

These cities are not meant to be representative of the United States as a whole, but rather serve as detailed case studies of local news in three specific, unique areas in the U.S.

Yeah, but …

Pew did the study because the data from these three specific, unique areas would have value to others in the media. And I see several areas where the study reveals or confirms facts that will be helpful beyond the communities studied: (more…)

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