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Posts Tagged ‘Dean Baquet’

The leading theme on the blog this year was Project Unbolt, which occupied most of my attention the first half of the year. I worked with four Digital First Media newsrooms on their efforts to “unbolt” from their print workflow and culture and produced more than 30 related posts on this blog and more for the INMA Culture Change blog.

The project’s posts drew good traffic, but nowhere near my best traffic of the year. My post introducing Project Unbolt drew more than 3,000 views, and my “manual” linking to all the Project Unbolt posts and my post on how an unbolted newsroom works each drew more than 2,000.

Other notable posts of the year dealt with my professional transition: the closing of Thunderdome by DFM (nearly 4,000 views, my third most-read 2014 post), noting the response on Twitter (more than 2K), taking a new job with LSU’s Manship School of Mass Communication (1,100+) and sharing job-hunting tips (1K+). My farewell to my DFM colleagues was meaningful to me (and to some of them, I hope), but drew fewer than 300 views. A post on preparing for your next job hunt while you’re still working drew just over 400 views.

As in previous years, Twitter was a recurring theme on the blog and one that drew attention. I received nearly 3,000 views for a post noting that editors who aren’t active on Twitter undercut their pleas that their staffs need to innovate. I mentioned Dean Baquet as such an editor and invited him to respond. He was kind enough to respond, warning that social media use could become another bogus “priesthood” for journalism. That post drew more than 7,000 views, my second-most-viewed 2014 post. And it resulted in the busiest day ever for visitors to the blog. A third post on the matter (noting that Lexi Mainland, an editor on the Times interactive desk, had agreed that it’s important to have a top editor active on Twitter) generated another 600 views.

I blogged a fair amount about the New York Times last year, and some of those posts attracted pretty good traffic. An embarrassing Times correction (later named correction of the year) prompted a post about why journalists should link (nearly 2,500 views); a follow-up post about links being a matter of ethics, not just convenience (just over 300); and a later post applauding Patrick LaForge for exhorting his Times colleagues to make better use of links (not even 300). (more…)

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With help from Dean Baquet and Clay Shirky, I set an all-time traffic record on my blog this month.

Posts relating to Twitter use by Baquet and his Times colleagues contributed more than 10,000 of the more than 40,000 views on the blog this month. My curation of Clay Shirky’s “tweet rant” about people who see new digital platforms as “the next Facebook” contributed another 3,000-plus. Together the topics contributed nearly one-third of my traffic for the month.

Leading the way was Baquet’s guest post questioning whether I and others were creating a “new priesthood” with “new rules for entry,” regarding who is a journalist.

It was an overstatement at best and an inaccurate metaphor. But it drew a lot of interest: more than 6,700 views in the month, including nearly 4,900 the first day, when I set a single-day record for views on the blog.

My initial post, saying that Baquet and other editors who attempt to lead their staffs in innovation undercut their efforts when they aren’t even active on Twitter, also got a good ride (though not even half the views of the response), with 2,800 views. Two other posts relating to the matter combined for another 1,000+ views:

Baquet’s guest post and my curations of tweets by Shirky and Lexi Mainland of the Times totaled more than 10,000 views. Perhaps I need to just post other people’s writing to the blog.

The October traffic exceeded the record I set in February, when I had 36,179 posts. And I passed the record by Oct. 28, so the longer month didn’t play a role in setting the record, just in pushing the total past 40,000, which I topped last night. I should end today a little over 41K.

Though the Baquet guest post was the giant of the month (if anything on a blog this small is a giant), I had two other days over 2,000 views and 16 more days of 1,000 or more.

Other observations about the month’s traffic:

I also set personal records for traffic and unique visitors on my much smaller blog, Hated Yankees. Though the Yankees, the usual topic of that blog, haven’t done anything in October, my second-favorite team, the Kansas City Royals, had a pretty good month, and I turned my attention to the Royals last month.

The month started with a guest post from my youngest son, Tom, a diehard Royals fan from when we lived there in his childhood. He shared his thoughts and emotions about the Royals’ incredible come-from-behind playoff victory over the Oakland A’s. That was the third most-read post of the month, with 122 views.

Hated Yankees had never topped 1,000 views in a month before, and it topped 2,600 views in October. My post on keeping my 29-year-old promise to take my oldest son, Mike, to a game in the Royals’ next World Series got more than 700 views and gave me the single-day traffic record on that blog, 510 views. And my post about going to this year’s Game Two got more than 100 views.

Part of this month’s big Hated Yankees’ traffic, though, was a 2010 post debunking the myth that strategy is more difficult in the National League. Somehow that has become the No. 1 Google result for “strategy National League.” Maybe the World Series prompts some searches relating to strategy and the designated-hitter rule. Anyway, a post that never topped 100 views in a month got over 600 views in October. Maybe someone linked to the post (though I didn’t get a pingback). At any rate, that post became the most-read Hated Yankees post, passing a 2009 post about Graig Nettles.

I also had a post on the International News Media Association’s Culture Change blog this month as well as a couple on the Social Media News Challenge blog.

I don’t know what November will bring, but I presume this will be one of the least-read posts of the month. My post about September’s traffic topped out at 79. But I try to practice transparency and I think you should study what’s working and what’s not, so I post this bit of navel-gazing now and then. I’ll probably update the numbers on the weekend, after the month is over.

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I thought I was done blogging about whether top editors should be active on Twitter. Then last night, Lexi Mainland tweeted this:

As her Twitter profile says, she’s an editor on the Times’ interactive news desk. Not exactly agreeing with me (as you’ll see in some subsequent tweets), but sort of agreeing with me. So, given the interest in my criticism of her boss, Dean Baquet, and other top editors who aren’t active on Twitter, and Baquet’s response to me, and the response to Baquet, I thought I’d give the topic at least one more ride and curate last night’s Twitter exchange among several of us:

“Pontificating.” OK, that could be me.

What I’d say here is that Baquet and his predecessors, who have been similarly dismissive of Twitter in terms of personal use, have led a lot of great innovation at the Times. So “suffering” isn’t exactly the right word, and I don’t think I ever said innovation at the Times was suffering. In many respects, it’s been an innovation leader.

But a Times committee studied innovation and said the newsroom needed to do better. That’s true in any newsroom, but no other has identified the need (to my knowledge) as clearly or in as much detail as the Times. Baquet has embraced the report and said he plans to implement its recommendations.

My point is that you lead innovation more effectively by example than by exhortation. But back to the tweets (where I think I made that point):

Valid point: I believe Twitter is a valuable tool for every newsroom leader and editorial-page editor.

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Numbers always demand context.

Twitter is used by “only” 19 percent of Internet-using adults. That was the word Ann Friedman used in a Columbia Journalism Review piece, following up on the discussion of New York Times Twitter use started by Buzzfeed and continued by me, Times Executive Editor Dean Baquet and others.

Friedman’s piece gave reasons why a journalist might want to use Twitter as well as some why you wouldn’t. She’s enthusiastic about Twitter and I applaud her contribution to this discussion. But I’m going to pick at that one word, because others have used that 19 percent figure as a reason to dismiss Twitter. On Twitter and in a comment on Friedman’s post, people zeroed in on that number as a supposed sign that Twitter isn’t important (Ivan is channeling others here, not expressing disdain):

But 19 percent of adult Internet users is a lot. Let’s do the math:

How much differently would Friedman’s piece have read if she had written “a whopping 40 million Americans” instead of “only 19 percent”?

My opening point was that numbers demand context. So here’s some context for you: 19 percent of adult Internet users or 40 million Americans is more than:

The point is: Internet use is huge and 19 percent of its users are a lot of people. Google, Amazon and Facebook have bigger audiences, I presume, maybe a few more. But there aren’t many bigger digital audiences than Twitter’s.

And, as I’ve said many times before, Twitter is an excellent tool for finding sources on breaking news, liveblogging and many other journalism uses that have nothing to do with the potential size of your audience.

Don’t use 19 percent as a measure of how small Twitter is. It’s a measure of how big Twitter is.

Update: I remembered this after initially posting. I made a similar argument here a couple years ago, when the numbers were smaller.

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Clay Shirky went on what he admitted up front was a “tweet rant” last night. It illustrates why I’m glad I’m on Twitter and why I think editors should be on Twitter. More on that later, but first, here’s Clay’s rant:

Did you know about Meatspace, Ello and ~Club? Are you using them? I had heard of one of them (Meatspace), but really didn’t know anything about any of them. And I’m not using them. I don’t know whether any of them is important to the future of media, or whether they are all destined-to-fail startups that reached their peak of fame in getting mentioned by Clay Shirky on Twitter. Only one of the three, Ello, has merited a mention in the New York Times that I can find.

Since I criticized Times Executive Editor Dean Baquet for not being active on Twitter and he responded, warning against creating a new “priesthood” for journalism, some have raised questions on social media, other blogs or in comments on my blog about how important it is to be active on Twitter and why.

Well, here’s a reason: Twitter is eight years old. I’m not saying it’s the cutting edge of digital media. It was eight years ago. If you’re active on Twitter, you may still be catching up. I don’t’ use Twitter to be on the cutting edge, just to keep from falling behind. But I want to be aware of the cutting edge and exploring the value of new tools. And you’re more likely to learn about those new tools on Twitter than in old media.

So now I need to go fiddle around with Meatspace. Or Ello. Or ~Club. Maybe all three.

Update: I’m no the waiting lists to get into Ello and ~Club. Meatspace looks kind of odd and probably not for me. But I thought the same thing about Twitter, too. First impressions aren’t a very good guide about the value of social media.

 

 

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baquet twitterDean Baquet isn’t active on Twitter, but he’s great clickbait. And he’s getting a lot of attention on Twitter today. I hope he’s lurking, as one of his staff assures me:


Last Thursday I blogged that editors who want to lead innovation undercut their efforts if they aren’t active on Twitter. I mentioned Baquet, executive editor of the New York Times, and used the screenshot above (now getting its third run here). So, as I normally do when I criticize someone, I invited response from Baquet. I tweeted at him (not likely to get a response, given the topic of the blog).
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I also emailed him using the clunky contact form at the Times site. I have no faith in such forms (or in the likelihood that people will respond), so I also asked a friend who works at the times for his email address and emailed him directly. Late yesterday, Baquet responded to my email. This won’t be one of my blogs full of lessons, but here’s one: Email people politely and they often respond. In a later email after I posted his response, Baquet said he responded because “you were fair and persistent.” That combination always serves a journalist well.

Mathew Ingram, who blogged about Baquet, the Times and Twitter before I did, noted that he didn’t get a response: (more…)

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baquet twitterNew York Times Executive Editor Dean Baquet has responded to last week’s post which criticized top editors who aren’t using Twitter actively, including Baquet.

I appreciate the response, which is below, combined from two emails. I don’t agree with his observation, but I welcome it. I had my say last week and I’m glad to give him his say here today, without insisting on the last word. I do hope, though, that this post will merit his third tweet:

I do think the fact that I have made so little use of Twitter is fair game for criticism. But I can’t resist an observation. One of the biggest criticisms aimed at my generation of editors is that we created a priesthood, that we decided who was a journalist and who was not. If you hadn’t done cops and courts you weren’t a journalist, etc. That characterization was right on. We deserved the hit.

As I observe the criticism nowadays, you will forgive me for noting that it sounds like a new priesthood is being created, with new rules for entry.

Don’t take that as saying I should not tweet more. I should. Just a warning that each generation of journalists seems so certain they know what it takes to be a journalist.

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baquet twitterEditors who aren’t active on Twitter tell their newsrooms that we don’t all have to change. Journalists who aren’t active on Twitter choose to remain or fall behind.

I’m late to this round of a discussion that’s been going on intermittently since at least when I started advocating Twitter’s use by journalists in 2008. But I was tied up Monday when Mathew Ingram and some New York Times staffers discussed whether journalists need to use Twitter (on Twitter, of course). Ingram then blogged about the issue. The discussion was prompted by Buzzfeed’s  “Quick Tour Of The New York Times’ Twitter Graveyard,” which exposed and mocked some Times staffers for their weak presence on Twitter, including Executive Editor Dean Baquet, who has tweeted twice. Update: Baquet has responded to this post.

Baquet at least has a photo for his avatar. Buzzfeed’s Charlie Warzel showed 13 Times staffers’ accounts with Twitter’s generic egg avatar, which is like shouting, “Someone made me start a Twitter account! There, done!”

Before I continue my criticism of the Times, I should note that the Times has some outstanding Twitter users, too many to call out here, but I’ll just mention Nicholas Kristof  as an example of a Times staffer who would excel at his job without using Twitter but is even better at it because he excels at Twitter. On the whole, the Times is better than most newsrooms at using Twitter. But the Times never aspires just to be better than most. And the Times should aspire to be the best in its use of Twitter and any other valuable tool for journalists.

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Belated thoughts on the big developments at the New York Times recently:

I have started twice in the past week to blog about developments at the New York Times. First, I was going to blog about the initial report of the Times Innovation Team, which raised lots of issues for all newsrooms trying to transform digitally. Digital transformation has been the focus of my work at Digital First Media, and I was going to draw some lessons from the Times recommendations for Project Unbolt.

Then I was going to blog about the firing of Jill Abramson as executive editor of the New York Times. I will post some observations about Abramson later in this piece, but I doubt I can add much insight beyond what’s already been written.

Mostly, I want to call my DFM colleagues’ attention (and the attention of everyone trying to change the culture of entrenched print newsrooms) to the full report of the innovation team (leaked to Buzzfeed and both more blunt and more detailed than the summary report). You should read the full report (you can ignore the sanitized version). Then you should read Josh Benton’s piece on Nieman Lab. (more…)

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