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Posts Tagged ‘business models for news’

I blogged recently about the many possibilities I see for news organizations to pursue new revenue streams. I mentioned calendars as one, citing Wimgo, the events site developed by The Oklahoman.

Some points I should have made in that post are that your organization doesn’t have to start from scratch on every project yourself and that you can find a revenue stream by developing a good solution yourself and then offering that solution to other media companies. This is exactly what Wimgo is doing, so an organization seeking a robust calendar can partner with Wimgo and focus on developing its own solution somewhere else.

Wimgo was launched in 2008 with a clever set of TV commercials that explained the distinctive name, short for When I’m going, Where I’m going, Why I’m going.

In an email exchange, Rob Wescott, Wimgo’s chief product officer, answered my questions (and explains Wimgo in greater detail in a video here): (more…)

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Update: Lots of people are finding this post through Google searches for “the 5 W’s.” If you’re interested in something on the 5 W’s of journalism, you might try my post, The 5 W’s (and How) of writing for the Web.

Jay Rosen wrote a thoughtful blog post, What I think I know about journalism, that summarized succinctly many things Jay has been writing and saying about journalism into four clear principles. He inspired me to do the same with my thoughts about the news business. So this is what I think I know about the business of journalism.

Every journalist learned quickly in our first journalism class or newsroom lesson about the “5 W’s“: Who? What? When? Where? Why? How? (How gets lumped in with the 5 W’s like Penn State in the Big Ten, a joke I’ll have to modify or abandon soon.) We have to answer those questions (some of them multiple times) in every story, or the story is somehow inadequate. The same questions are essential to survival and prosperity in the business of journalism: (more…)

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