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Posts Tagged ‘Brad Jennings’

One of a news organization’s most important jobs is helping voters make informed decisions before they go to the polls. We try to do that with lots of coverage during the election campaign: stories about stump speeches, horse-race stories, issue coverage.

But the fact is that lots of voters aren’t paying attention, particularly in the down-ballot races. They might be following the presidential campaign or races for Senate or governor. But a congressional race usually doesn’t command as much voter attention. Sometimes, especially with House races and local races, voters just want some help right before election. Historically we have tried to meet that need with voter guides readers could scan through, getting a quick look at candidates’ bios and their stands on key issues.

The York Daily Record offered readers a helpful tool in deciding how to vote in Tuesday’s primary races to choose the fall candidates to replace incumbent Todd Platts in the 4th Congressional District. With seven Republicans and three Democrats, voters had lots of candidates to follow, and a poll showed that two-thirds of registered voters were undecided as the primary approached.

The Record offered a quiz, asking voters’ opinions on issues, then showing them which candidate most closely reflected their views and priorities. The quiz, powered by GoToQuiz, asked what kind of experience voters valued, whether it mattered where a candidate lived, and about views on positions such as tax cuts, health care reform, climate change and the war in Afghanistan. You choose which statement most matches your position and the quiz awards points to the candidate whose position you chose. (more…)

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Front page tease to "Finding Their Way Out" package in York Daily Record.

For most of my career, I’d need to wait until Sunday to read and write about a big newspaper enterprise project. But I read the York Daily Record and Sunday News’ “Finding Their Way Out” on Friday afternoon.

It’s an outstanding package by reporter Bill Landauer and photojournalist Jason Plotkin, designed by Samantha K. Dellinger. They examine the lasting impact of a local act of school violence. It underscores some old-school principles of journalism:

  • Reporters and photojournalists need to knock on some doors and develop good relationships to get many of the best stories.
  • Reporters and photojournalists should work together on big stories.
  • Editors should give reporters and photojournalists time to work on major enterprise stories.
  • Professional journalists bring genuine value to their best work.

The project also underscores some principles of digital journalism:

  • Digital journalism is first and foremost about doing good journalism.
  • We no longer wait until Sunday (when web traffic is slow) to publish our best work. Publishing the story online Friday and in print Sunday fits our company’s Digital First approach.
  • We build on strong reporting and photojournalism with strong interactive elements.
  • We promote and explain our work on social media and blogs.

I asked the York team some questions by email. Sunday Editor Scott Blanchard, lead editor on the project, answered, along with Editor Jim McClure and Assistant Managing Editor/Visuals Brad Jennings: (more…)

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