Advice for Gannett on running a single news operation

I have some advice for Larry Kramer and Gannett on running a nationwide network of newsrooms as a single operation.

Ken Doctor speculated yesterday that Kramer, publisher of USA Today, might lead Gannett’s editorial operation as a single unit.

As Gannett separates its newspaper properties from its broadcast and digital properties, Doctor tried to parse what Bob Dickey, CEO of the print operation, which will keep the Gannett name, meant when he said he would be “uniting our different news businesses into a single, nationwide news powerhouse.”

Doctor observed:

If Gannett’s journalists were to be centrally directed, they would comprise 2,700 journalists, the largest single journalistic workforce globally.

Gannett gives a lot of corporate direction to newsrooms. Currently the Newsroom of the Future is the Gannett wave, but earlier thrusts have emphasized Information Centers (2006, after the Newspaper Next report), First Five Paragraphs (2000 or so, when I was a Gannett reporter) and News 2000 (that was the priority when I interviewed for a Gannett job in 1992). And I probably forgot a few. Remind me, if you recall one I missed. Update: I forgot ContentOne (2009).

The company also is consolidating print production in regional Design Studios, a trend throughout the industry.

But, as Doctor noted, Gannett editors don’t work for a national corporate editor:

Those editors now report solely, within a traditional newspaper structure, to their paper’s publishers. Gannett senior vice president for news Kate Marymont (“My job is to elevate the journalism across Gannett’s local media sites,” says her LinkedIn job description.) leads editorial planning and strategy. Like her peers in similar positions at newspaper companies, she may act as an editorial advocate, but doesn’t have line authority.

I worked for nearly three years at a company where the newsroom editors did report directly to a corporate editor. Early in the formation of Digital First Media, I was on a conference call with all the publishers when CEO John Paton told them their editors would report to Editor-in-Chief Jim Brady. Publishers would still be in charge of the local budgets and the local operation, but for all journalism matters, Jim was in charge.

I was one of a handful of editors who reported directly to Jim, and I visited 84 newsrooms, including all DFM dailies, so I suppose I’m as qualified as anyone but Jim to share some lessons from our brief experience trying to run a single journalistic workforce.

I will neither boast of our successes here nor criticize our mistakes (mine or others’), though I will make passing references below to my DFM experiences. The lessons below are my own observations and advice to Kramer and Gannett (if Doctor’s speculation is correct), based on successes and mistakes at DFM and many experiences that were a mix of both. And I suspect some other companies might seek to better unify their news efforts.

Here’s my advice for Kramer and others who may lead national news operations:

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Advice for editors: Develop leaders in your newsroom

This continues my series on advice for new Digital First editors.

One of an editor’s most important jobs is developing other leaders in your newsroom. A top editor should:

Understand your staff’s aspirations. Except at the largest newsrooms, an editor should take the time to learn what everyone on your staff wants from their careers. Not everyone wants to be an editor, but if someone wants to be an editor (and shows potential), you should know that and watch for opportunities to develop and show their leadership skills. On a bigger staff, you should know the aspirations of your mid-level editors, and perhaps a few other stars, and expect the mid-level managers to know the aspirations of their staffs. You can’t always control whether you hang onto your best people, but your odds are better if you know what they want from their careers and are helping them pursue those goals.

Provide opportunities. Weekend or holiday editing slots or late-night and early-morning shifts give some budding staff members their shots at running the show (as I did on Sundays as a young assistant city editor at the Des Moines Register). Give some authority (and some clear guidance) to potential leaders and see how they perform in these positions.

Know when to let others lead. Some big news stories require all hands on deck and require leadership from the top. But sometimes a top leader can show leadership by stepping back and letting the budding leaders lead. You put people in key leadership positions to do a particular job. Remember to let them do that job.

I remember hearing Libby Averyt, then the editor of the Corpus Christi Caller-Times, describe her staff’s coverage of the big national story that broke in their back yard when Vice President Dick Cheney shot a hunting buddy in the face by accident. That broke on a weekend and Libby checked in by phone but resisted the urge to bigfoot the weekend editor by rushing in to run the show. If someone’s not getting the job done, you can often direct from home. Or you might need to come in if someone’s in over his head (then follow up with some coaching).

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