Posts Tagged ‘blog traffic’

Feb trafficI must correct an error in a Jan. 31 blog post. After analyzing how I’d set a record for traffic on my blog in January, I closed by saying, “I think I can safely predict that I won’t be breaking this record in February.”

I was wrong. Even with three fewer days, I set another traffic record in February, passing the January figure of 35,739 late this afternoon. I’m at 35,851, with a good chance of passing 36K this evening. And no post that I published in February topped 500 views or made it into my top 10 most-viewed posts of the month. More than 90 percent of this record traffic came from my archives.  (more…)

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October traffic on my blog passed the record I set in April, totaling 32,725 views, more than 1,500 beyond the old record. I thought I’d share observations about what worked:

  • Make content timely and useful. Changes to the Facebook news-feed algorithm are a concern for journalists managing social media for news brands, as visibility and engagement have dropped. I developed a webinar and blog post on practices that were resulting in strong engagement on Digital First Media Facebook pages. The post generated more than 5,800 views, becoming my seventh-most-viewed blog post ever. Social media have always driven traffic for this blog, usually from Twitter and Facebook. This post also got a boost from Slideshare, where slides from the webinar have been viewed more than 22,000 times and were featured by Slideshare.
  • Post a lot. I posted 34 times in October. Lots of them didn’t get much traffic. But their accumulated traffic set the record. There’s no question in my experience that frequent posts boost traffic.
  • Ethics posts boost traffic. My second-most-read post of the month (and the one with by far the most comments, 77) suggested that journalists stop using the term “alleged victims.” The post was already generating some discussion when it was featured on the WordPress Freshly Pressed blog (it’s on the third page now). New posts about Bob Steele’s Guiding Principles for the Journalist, my suggestions for updating the Guiding Principles and the #PoynterEthics discussion about updating them (plus some archived ethics post) generated another 1,500+ views. (more…)

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June’s traffic underscored a blogging lesson I learned a long time ago: You need to produce fresh content to keep people coming back.

Through the first 20 days of the month, I was on pace to approach or pass my all-time record of more than 31,000 views, set in April. I wrote only two more posts the rest of the month and didn’t quite reach 25,000 views. It was my fourth-best month ever, on the strength of the 15 posts I wrote in the first 19 days of the month.

At least that’s the way it looks according to my monthly stats from WordPress. However, something has happened to significantly boost the syndicated views on my blog. I don’t know whether I’ve had a huge boost in RSS syndication or if WordPress has done something to boost syndicated readership (I’ve checked in WordPress forums and haven’t seen an explanation). In a quirk of WordPress stats, figures for individual stories show syndicated views, but total monthly stats include only on-site views.

For instance, my best-read May post, about copy editing, has had 5,623 total views: 5,163 on-site and 460 by syndication. This was a fairly typical pattern for most of the time I’ve had this blog: several times’ more on-site views than syndicated views, with most of the syndicated views coming in the first four days and the first day’s syndicated views being the largest total. Which makes sense, with people reading my posts in their RSS readers soon after I post. (more…)

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Discussion of curmudgeons and people struggling with changing newsroom cultures drove my blog to record traffic in April.

My previous record, from December 2011, was just shy of 25,000 page views, but last month I topped 31,000. In previous months when my traffic has been strong, I’ve tried to note the patterns or lessons I could learn from the success. The big drivers of this record were four posts relating to change in newsrooms:

  1. Dear newsroom curmudgeon set traffic records for a single post on my blog: the highest single-day total of page views and the most views in a week or a month. At nearly 8,500 views it is on the verge of becoming the most-read post I’ve ever written, less than a hundred views behind my Blueprint for the Complete Community Connection, published three years ago. The C3 blueprint achieved its traffic by staying popular over time, getting 2,500 views in 2010 after more than 4,500 in 2009. And that was a proposal for a new business model for community news (though no one has actually implemented the model, it received a fair amount of attention). While the curmudgeon proposal was not as broadly useful, I believe it succeeded for at least two reasons: First, it connected with people — curmudgeons and reformers who are tired of curmudgeons — on an emotional level. Second, it offered advice; I wasn’t just scolding curmudgeons; I tried to understand some reasons for their resistance to change and I ended up offering advice. (more…)

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For the third straight month, my blog has set a record for page views. I topped 20,000 views for the first time in November, getting more than 20,606 views, 13 percent more than the 18,245 views I had in October.

Since I blogged some self-indulgent observations about the September and October records, I will do the same for November:

  • Romenesko still delivers traffic. When Poynter and Jim Romenesko parted ways Nov. 9, I blogged that I thought Poynter had unfairly suggest that he had plagiarized. Romenesko steered traffic my way several times when he was blogging for Poynter and linked to my blog. But I set a single-day record for views on my blog with the 2,020 hits on Nov. 10 (I filed my blog post late the evening of Nov. 9, because I had been on the road). While the Romenesko post, with 2,055 views, was the only post with over 1,000 views for the month, I still would have set a monthly record even without it.
  • Writing tips, which were my online staple back in my No Train, No Gain days, still draw interest. My second most popular post of the month, with nearly 900 views, was on writing leads. Posts on grammar and writing tight also got more than 200 views each. (more…)

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