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Posts Tagged ‘Alessandra Stanley’

baquet twitterEditors who aren’t active on Twitter tell their newsrooms that we don’t all have to change. Journalists who aren’t active on Twitter choose to remain or fall behind.

I’m late to this round of a discussion that’s been going on intermittently since at least when I started advocating Twitter’s use by journalists in 2008. But I was tied up Monday when Mathew Ingram and some New York Times staffers discussed whether journalists need to use Twitter (on Twitter, of course). Ingram then blogged about the issue. The discussion was prompted by Buzzfeed’s  “Quick Tour Of The New York Times’ Twitter Graveyard,” which exposed and mocked some Times staffers for their weak presence on Twitter, including Executive Editor Dean Baquet, who has tweeted twice. Update: Baquet has responded to this post.

Baquet at least has a photo for his avatar. Buzzfeed’s Charlie Warzel showed 13 Times staffers’ accounts with Twitter’s generic egg avatar, which is like shouting, “Someone made me start a Twitter account! There, done!”

Before I continue my criticism of the Times, I should note that the Times has some outstanding Twitter users, too many to call out here, but I’ll just mention Nicholas Kristof  as an example of a Times staffer who would excel at his job without using Twitter but is even better at it because he excels at Twitter. On the whole, the Times is better than most newsrooms at using Twitter. But the Times never aspires just to be better than most. And the Times should aspire to be the best in its use of Twitter and any other valuable tool for journalists.

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Accuracy has always been right at the top of the list of journalism values and priorities.

Except when I saw friends lose their jobs (and sometimes, had to deliver that news myself) or had to write about horrible tragedies, the sickest feelings I have had in this business were when I got my facts wrong. It didn’t happen often, but each time, I brutalized myself with second-guessing and figured out how to prevent it from happening again (and committed to ensure it wouldn’t happen again).

I don’t know how accuracy gets more important than that, but it has actually grown in importance. The public has more potential sources of information than ever today. Almost any path you can imagine for media companies to find our way to a prosperous future starts with being a trusted source for information. (more…)

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