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Posts Tagged ‘advertising ethics’

I taught a class today in professional codes of ethics for various media careers.

A central point of the class was to discuss whether and why ethics codes should be updated: How much do they present timeless principles and how much should they provide specific guidance relevant to today’s ethical situations and challenges?

I won’t review all the points I made here, but I cited these ethics codes (or principles):

I also cited these narrower but more detailed examinations of slices of journalism ethics, all of them completed in the past few years:

We discussed native advertising, product placement as efforts to blur the lines between advertising and news or entertainment, including the Cities Energized paid post in the New York Times.

I also cited blog posts by Tom Rosenstiel and Tim McGuire about the relative merits of independence and transparency as core principles of journalism ethics.

I also cited Bob Steele‘s 10 questions to make ethical decisions as advice that is as helpful making ethical decisions today as when he first published them in 2002.

I made points covered in more detail in these earlier blog posts:

These were the slides I used in the class:

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