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Archive for the ‘student media’ Category

My keynote address last night at the Future of Student Media Summit included group discussions at tables around the room. A companion post has a blog version of my opening and closing remarks at the conference, hosted by the Post, Ohio University’s independent student digital and print newsroom.

In between, the students and faculty discussed the questions below. Each table would choose a question and discuss it for about eight minutes. Then we debriefed most of the groups.

Here were my instructions:

Choose a question to discuss in your group. The person whose last name is the closest to the end of the alphabet will take notes and speak for your group. For the purposes of this discussion, cost and technology are not obstacles. Discuss the ideal solution and presume you can get it done. Don’t feel the need to answer all the questions. If one of the questions launches a good discussion, roll with it and don’t cut it off to move on to the next question.

Here are the questions, interspersed with tweets as the groups were debriefing after their discussions: (more…)

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I was the keynote speaker last night for the Future of Student Media Summit hosted by the Post, the student print and digital news operation at Ohio University.

Below is the blog version of the prepared part of my session, interspersed with tweets from the participants and hyperlinked. It’s not exactly what I said because I wasn’t reading a script. At the end of the post, I’ll explain how I prepared the speech and post and why they’re not identical. (more…)

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LSUreveilledotcom logoI don’t know whether this is a measure of how often I change jobs or how long I’ve been blogging, but this is the fourth new job I’ve announced on this blog that’s less than seven years old. But it’s the first new job that doesn’t involve changing employers.

reveille logoI start work right away as Director of Student Media for LSU. When I came here almost a year ago, I was accepting a one-year job as Lamar Family Visiting Scholar. But Dean Jerry Ceppos and I were always interested in exploring long-term opportunities. This one looks like an excellent fit. Thanks to Jerry for another excellent opportunity, and to the search committee and faculty who aided in this decision.

KLSU logoStudent media face many of the same challenges I’ve helped professional media address for the last decade and more in various positions: Developing new revenue streams; developing new products; finding, adjusting and maintaining the right mix of digital and legacy media. And it involves additional challenges I’ve enjoyed in the past year: Teaching and preparing students for media careers.

legacy logoI think and hope that I am well-prepared for these challenges. But I expect to learn a lot more about LSU’s Student Media operations in the next few weeks before the retirement of my friend and predecessor and the incumbent until he leaves, Bob Ritter. And maybe I’ll learn more by phone, email or over lunch after he retires. I also expect to learn a lot from the professional staff of student media and from the student leaders.

Tiger TV logoI come into the job with student media experience going back to 1972, when I wrote my first stories for the Daily Skiff, student newspaper at TCU, when I was a freshman. I later became editor of the Skiff for the spring semesters of 1975 (yes, 40 years ago) and 1976, and also worked briefly for KTCU, the student radio station, and Image, the student magazine. All three products continue today, along with several more. More recently, I have consulted with TCU and several other university student media operations as they seek to transform for the digital age, the very challenges LSU student media face. I’ve been a speaker at seminars for student media leaders hosted by Iowa State University and the University of Georgia, as well as conferences of the College Media Advisers/Associated Collegiate Press and Western Association of University Publication Managers. And I think my extensive experience in professional journalism as well as my teaching experience will be valuable in this job.

Gumbo logoFor all that experience, I’m still learning, and I’m interested in learning from you. If you’ve been involved in student media, what have you learned from your successes and mistakes? How do you think someone in my position should guide student media through the changing media landscape? What are some goals we should pursue, some traps we should avoid?

My blog posts on student media

I’ll be blogging a lot about student media in the coming months and years. Here are some things I’ve already written on the topic:

Student media need to pursue a digital-first approach

Students already consume news digital-first; student media should follow suit

Digital-first journalism workshops for TCU student media

Digital-first workshops for student media at the University of Texas-Arlington

My keynote for student media leaders: You will shape journalism’s future

Posts on other new jobs

Pursuing a new opportunity in Washington

Another extraordinary opportunity: this time Journal Register Co.

My next adventure: teaching at LSU

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