NPR analysis: Visual storytelling keeps the reader engaged

We've found that sequential visual stories are effective at getting readers through long stories. What about you? https://t.co/XH7lBmYLBb

— Tyler Fisher (@tylrfishr) November 19, 2015

Here’s why journalists need to master visual storytelling and interactive storytelling tools: They work.

Tyler Fisher analyzed user engagement data for projects by the NPR Visuals Team, and the deeper engagement, compared to the hit-and-run visits to most news stories, presents a stunning contrast.

I recommend reading Fisher’s full post, but this passage best explains how visual, interactive storytelling results in better journalism:

Ultimately, making people care is about the quality of the story itself, not about the format in which we tell it. But I think that, with stories where text plays a large role, we are capable of making people read stories longer than they normally would because of how sequential visual storytelling allows us to pace the story.

ICYMI: a blog post about the user performance of our @lookatthisstory-style pieces. Spoiler alert: They work! https://t.co/XH7lBmYLBb

— Tyler Fisher (@tylrfishr) November 19, 2015

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