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Archive for February 20th, 2015

I offer mostly curation, rather than fresh commentary, on the New York Times’ move from a daily page-one meeting to a daily meeting focused on digital platforms:

Poynter’s Ben Mullin explains the change, including Executive Editor Dean Baquet’s memo to the Times staff.

Mathew Ingram of GigaOm has a thoughtful commentary on the change, including how overdue it is.

I blogged about newsroom meetings last year when Margaret Sullivan reported the first steps toward a digital focus in the morning meeting.

I blogged some advice on leading newsroom meetings in 2013.

Changing newsroom meetings is hard. As I noted yesterday, I was not successful in changing meetings as thoroughly as I wanted when I was editor of the Cedar Rapids Gazette.

I don’t say this to criticize Baquet or the Times, just to note how deeply entrenched meetings are in a newsroom culture and how hard it is to change them: The Times Innovation report, recommending a digital focus to the meetings, was completed last March. The change is now being implemented 11 months later. Of course, many other changes recommended in the report have already being implemented.

I’m not banging on the Times for taking 11 months to change its morning meeting, just saying this is a big and difficult change. I wish Baquet and the Times well in executing this change and in using it to continue culture change in the newsroom.

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Melody Kramer asked a smart question this week about value in legacy media:

Update: Melody also did a longer post about the value of archives.

I have long felt that newspaper archives were a wasted asset that exposed our legacy mentality, always focused on the expensive task of producing new content while failing to think of new approaches to our business and failing to extract full value from content we’ve already paid to produce.

With the increasing value of video, TV station and network archives are similarly valuable. In both cases, older archives that haven’t been digitized present a cost-benefit consideration: You need to develop an effective way to generate revenue from your archives to justify the cost of converting old content from its original formats to digital. But I think archives have serious revenue potential that would cover the costs of converting and preserving archives. And much of your archives are already in the digital formats we’ve been using for years now.

I think press associations or media groups could hire developers to make do-it-yourself tools that allow users to make customized products such as front pages, newspapers and videos using content about themselves, their teams and their organizations. The ideal tool would provide search access to archives, with templates that offer basic products or some drag-and-drop options, giving the user flexibility choose or rearrange content, make simple edits and add original content.

Here are some ideas I hope legacy media operations will try to add value to their archives (if you’re already trying these or other ideas, please send me information, including links, and I’ll highlight them here): (more…)

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