Why community engagement is good business

I’ll be discussing the business value of engagement today at ONACamp Phoenix.

I believe that deep engagement on three levels is essential to the success of news organizations in the digital marketplace:

• Newsrooms and individual journalists need to engage our communities effectively to produce outstanding journalism.
• News organizations need to engage communities in marketing our content.
• Engagement provides excellent opportunities to make money serving business customers.

I’ve blogged already about some of these ideas and I hope to elaborate in coming weeks on others. But I’ll elaborate a bit on all three here:

News engagement

I’ve blogged considerably before about engagement techniques that elevate our journalism:

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