My latest contribution to the INMA Culture Change blog discusses nine ways a news organization executive can lead innovation efforts by example.
No, using Twitter isn’t on this list. I discussed that plenty in my post earlier this month about New York Times Executive Editor Dean Baquet and his absence from Twitter engagement. Then Baquet responded, then more people responded. Whether I’m right or wrong on that, it’s been covered.
The premise of my post for the International News Media Association is that, whatever your view about the importance of Twitter for a news organization leader, you need to do more than tweet. If you’re active on Twitter, that’s not enough. And if you’re not using Twitter, you need to lead your staff in innovation by other means.
I hope you’ll read the post.
Here are my earlier Culture Change posts: