My latest contribution to the INMA Culture Change blog discusses nine ways a news organization executive can lead innovation efforts by example.
No, using Twitter isn’t on this list. I discussed that plenty in my post earlier this month about New York Times Executive Editor Dean Baquet and his absence from Twitter engagement. Then Baquet responded, then more people responded. Whether I’m right or wrong on that, it’s been covered.
The premise of my post for the International News Media Association is that, whatever your view about the importance of Twitter for a news organization leader, you need to do more than tweet. If you’re active on Twitter, that’s not enough. And if you’re not using Twitter, you need to lead your staff in innovation by other means.
I hope you’ll read the post.
Here are my earlier Culture Change posts:
3 reasons to regularly praise staff members during transformation
4 tips for changing company culture by focusing on action over structure
10 steps toward a mobile-focused culture in your media organisation
Digital First Media pilot newsroom involves whole staff in its local version of culture change
Digital First Media slowly changes newsroom deadline culture to reflect digital realities
Time to dismantle the newspaper factory culture
The Buttry Diary 
[…] didn’t follow my advice last fall when I suggested that he should tweet more. His response was thoughtful and spurred a lot of discussion. But he still has tweeted only twice. […]
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[…] of this blog will recall that I have on multiple occasions discussed the importance of leaders setting an example in innovation. I’ve used the example of editors who don’t tweet as an illustration. Twitter’s […]
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