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Archive for July 22nd, 2014

Can we combine a community-supported business model with the declining commercial model for news?

I’ve been mulling the idea of crowdfunded beats for a while, probably since the idea occurred to me while David Cohn was speaking by Skype to my class at American University in 2011. Dave’s business at the time, Spot.Us, was helping crowfund stories by journalists: A freelance writer would propose a story idea and a budget, and when people pledged the budget, the journalist would do the story.

I asked Dave whether he had tried the idea for a particular beat — maybe as a way to fund reporting of a topic that was important to the community, that some people might care greatly about but that wouldn’t generate enough traffic to survive the next round of budget cuts at a news organization.

He liked the idea, but didn’t know about anyone doing that. Laura and Chris Amico did something like that when they crowdfunded an internship to continue Homicide Watch while they went to Boston for Laura’s Nieman Fellowship. Only that was their whole business focused on a single beat, not a slice of a larger news operation.

I never fleshed the idea out enough to pitch it as something we should try at Digital First Media, where our newsrooms cut many jobs in my tenure. But when John Robinson recently blogged about his concerns about a community arts group funding arts coverage in the Greensboro News & Record, I shared it on Facebook, saying, “I’d be more comfortable with a community-based crowdfunding, where ArtsGreensboro would be one of many funders, with a ceiling on how much any one source could contribute.”

John wrote about my suggestion, then Columbia Journalism Review’s Corey Hutchins wrote about it. Now Muck Rack has asked me to discuss the idea in a #MuckedUp Twitter chat this coming Tuesday (8 p.m. Eastern time/5 Pacific).

So maybe it’s time I fleshed out this idea. (more…)

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