The New York Times is trying to make its morning meeting an all-platform discussion, rather than its traditional meeting discussing what’s on page one. Public Editor Margaret Sullivan used the changed meeting as the opening of her Sunday column:
IT’S Wednesday morning and 39 editors have filed in to the 10 a.m. meeting in The Times’s third-floor conference room, some carrying laptops and smartphones, others with pens and notepads.
The meeting, which until recently concentrated on the printed newspaper, now emphasizes a different discussion: journalism on the digital platforms of The Times. There was praise for headlines that had contained the right words — both “Eric” and “Cantor,” in this case — to maximize online search results; a query about whether a story would be accompanied by a video; and talk about how to give a political package more weight on the home page.
There was even a half-joking reference to the readership spike that came after an initial foray on Twitter by the new executive editor, Dean Baquet, who had praised coverage of a Brooklyn funeral and provided a link.
The column moved from the meeting anecdote on to broader questions about the Times’ challenge of developing a stronger digital focus to reflect the growing challenges and opportunities of digital publishing.
Times Innovation report
The changes to the morning meeting also were discussed in the Times’ Innovation report:
The newsroom is unanimous: We are focusing too much time and energy on Page One. This concern — which we heard in virtually every interview we conducted, including with reporters, desk heads, and masthead editors — has long been a concern for the leadership.
And yet it persists. Page One sets the daily rhythms, consumes our focus, and provides the newsroom’s defining metric for success. The recent announcement from Tom Jolly to focus the Page One meeting more on the web report is a great step in the right direction, but many people have voiced their skepticism that it will truly change our focus.
their skills and how they could be put to use. “You can’t take new talent and put them in old structures where they are second-class citizens,” said the editor of one competing newspaper. “That is not real change. You must change the structure of power.”
Here is a typical complaint from a Washington reporter who frequently appears on A1:
“Our internal fixation on it can be unhealthy, disproportionate and ultimately counterproductive. Just think about how many points in our day are still oriented around A1 — from the 10 a.m. meeting to the summaries that reporters file in the early afternoon to the editing time that goes into those summaries to the moment the verdict is rendered at 4:30. In Washington, there’s even an email that goes out to the entire bureau alerting everyone which six stories made it. That doesn’t sound to me like a newsroom that’s thinking enough about the web.”
My earlier post on newsroom meetings
In last year’s series of advice for new Digital First editors, I included a post on leading digital-first meetings. That seems timely to repost now, both as part of this year’s Project Unbolt discussions and because the two Times pieces have raised the issue of focusing newsroom meetings on digital platforms. So here’s that piece again, with minor updates and editing:
Daily news meetings are an important place for editors to emphasize priorities.
If a morning meeting focuses on the next day’s newspaper, that will be the focus of the staff’s energies. A Digital First editor should place the focus, especially in a morning meeting, on plans and results for digital content. Don’t critique the morning paper (or, if you must, critique it briefly at the end of the meeting). Instead, you should discuss what’s resonating this morning with your digital audience: What’s getting strong traffic? What’s generating comments on your site or your Facebook page or on Twitter? Do you have plans (or should you make them) for advancing those stories through the day?
If you have projection capability in your conference room, show the site and/or your Facebook page and/or your analytics page(s) on the screen to aid in the discussions.
Discuss digital coverage plans for the day: What video are you shooting? What stories might you be able to supplement with YouTube videos? What stories provide good crowdsourcing opportunities and how should you pitch them to the community? What are photo gallery opportunities, and are you planning to shoot them (and/or to seek community photos)? What events will you be covering live this day (and the next)? Will you be livetweeting them, liveblogging, livestreaming or some combination? Are you planning a live chat about an event or timely issue (or should you?)? Discuss what you’re promoting (or will promote later in the day) on social media.
The meeting also should reflect that mobile content and audience are growing in importance (more than one-third of Digital First newsrooms get half or more of their digital audience on mobile platforms). Look at your tablet and phone apps during the meeting to see whether the right stories are featured and how your content is displaying. If you can project a laptop or phone screen, that would be great, but holding a device up or passing it around will work. (At a recent meeting of Digital First senior editors, one editor showed that a photo was displaying improperly on his newsroom’s iPad app and quickly messaged back to his newsroom to get it fixed.) Discuss opportunities for engaging with your mobile community.
(I addressed mobile issues further in a post on mobile opportunities, a post on the mobile aspects of the Berkshire Eagle’s unbolting plan and a guest post by Dan Rowinski.)
For the morning meeting, the print product should be an afterthought: Perhaps a brief mention of which stories have page-one potential or of any graphic elements for print that will need attention early in the day.
Two Digital First newsrooms that have an excellent digital focus to their morning meetings are the York Daily Record and Salt Lake Tribune. The Bay Area News Group, which has a morning conference call of editors from multiple newsrooms, has dramatically changed the focus of its morning meetings in the past couple years from print to digital.
If you have a late-afternoon meeting, that can focus appropriately more on print. Most of your day’s digital news traffic and coverage is behind you and the print deadlines are approaching. Go ahead and make your page-one plans. But even here, you need to mix in some digital discussion. If you have some evening events, discuss your live coverage plans. If you have an afternoon or evening iPad edition, discuss which stories will be ready and how they will be played. Facebook use gets a boost in the evening, so you should also plan some evening posts.
Maybe you should overhaul your meeting(s) in other ways. Should you scrap them altogether and communicate through a shared Google doc or gchat and/or smaller conversations with one or a few staff members at a time? Should you invite all staffers into a meeting that’s now just for the editors? Or should you invite staffers from remote bureaus or sister newsrooms to join by conference call or Google Hangout? Should you meet in the middle of the newsroom instead of a conference room?
Should you livestream the meeting or invite the public to attend in person, as the Register Citizen does in Torrington, Conn.? If you do, you might want to tell staff to tone down foul language or edgy sarcasm, if your meetings tend to be foul or sarcastic. And you certainly need to tell staffers to be careful not to mention details that shouldn’t be public, such as confidential sources, juveniles whose names you won’t be publishing and speculation about people who might be charged with crimes.
In some posts in this series, I have discussed examples where my leadership was successful, which can come off as boasting. So I should acknowledge here that I was not successful in significantly changing how we conducted meetings when I was editor at the Cedar Rapids Gazette. I did not want to take over running the meetings, so I mentioned to an editor who led most of the meetings how I would like the meetings to change. I would often (if I attended a meeting) ask some questions about live coverage, video or other digital aspects of our coverage, but the focus of the meetings did not change as strongly as it needed to.
At one point when I engaged the staff in working on several aspects of change, a couple of staff members were going to study our meetings and make some recommendations about how to change them. I moved on from the editor’s role before we made those changes, and I don’t know whether or how they changed their meetings.
I think I directed my energies to important areas and made significant changes. But meetings are an important – if often boring and ridiculed – part of newsroom culture. I did not sufficiently change the strong print focus of our meetings at the Gazette. Five years deeper into the digital age, an editor with print-focused meetings needs to take charge of the meetings and ensure that they reflect and guide your newsroom’s digital focus.
How does your newsroom focus on digital and mobile platforms in your meetings?
Crowdsourcing note: I wanted to post a photo of a newsroom meeting at the top of this post, but I couldn’t find one I’ve shot. If you have one I can use (with credit, of course), please email the photo (or a link to an online photo) to me at stephenbuttry (at) gmail (dot) com. Update: Thanks to Tony Ronzio for the photo above. And don’t miss his post on the Bangor Daily News’ digital-first enterprise projects.