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Archive for March 26th, 2014

mmm smooth buttry goodnessI struggled to come up with a name for my blog and I’ve changed it several times. But I’ll keep this one for at least a month.

First this blog was “Puttin’ on the Gaz,” back when I was editor of the Cedar Rapids Gazette. Not sure why I settled on that, but I never liked it much. Before long, when I was trying to lead some big changes there, the blog became “Transforming the Gaz.”

When I left Cedar Rapids, I sort of needed to get “Gaz” out of the name, so it became “Pursuing the Complete Community Connection,” a nod to my vision for transforming news organizations but a cumbersome title for a blog.

With the 2010 launch of TBD, I decided on “The Buttry Diary,” working my name into the title as well as the initials of my new organization. Well, Allbritton Communications decided to kill TBD in the cradle, but I kept the name. After all, my name hadn’t changed. And I thought most people wouldn’t notice the initials. And, if they did, I was happy to honor a great news team and a vision that, I’m certain, would have succeeded if we had been given a chance.

I was figuring it would be “The Buttry Diary” indefinitely. Until Gene Weingarten suggested a change:

Well, people with my surname don’t make it through junior high without a thick skin. I was Butthead before anyone thought of Beavis. And I was Buttface and Assbush and any number to plays on the part of my name that reminds people of their rear ends. I played along. In my fantasy baseball days, my team was the Kissmy Buttrys (league champions two out of four years before I decided to take my money and run). Posterior plays on my name are so easy to make that few have thought of playing on the dairy sound to my name.

So I decided to turn Gene’s suggestion into a challenge: If people would donate $500 or more to the American Copy Editors Society Education Fund, which provides scholarships for editing students, I would change the name one month for every $1,000 raised.

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