What is your newsroom doing to engage your community this month?
Fall offers a wide range of engagement opportunities:
- Halloween is a time of fun for children and adults. You could invite people to submit photos or videos of costumes, then have community vote for the best costume (perhaps with awards in different categories: funny, scary, homemade, age groups, etc.). You could invite submissions for recipes for Halloween parties. You could map community haunted houses, Halloween events and lavishly decorated homes and yards.
- Football provides engagement opportunities: seeking photos and videos from high school (or youth) games and/or from tailgate parties; fantasy leagues; predictions (high school, college and/or pro).
- Maybe your local major league team is in the baseball post-season and you’re engaging around baseball.
- Fall colors provide engagement opportunities: Inviting photo submissions, asking nominations for the best route for a leaf-peeping drive, seeking recipes for apples and other fall produce.
- Did you do some sort of back-to-school engagement?
- If you’re one of the Digital First newsrooms with a mobile newsroom project (MoJo in Oakland, Calif., NewsVroom in York, Pa., or TC Rover in the Twin Cities), how are you engaging out in the community this fall?
- Did you engage your community in some way around the finale of “Breaking Bad”?
- What else? Maybe your engagement isn’t tied to the season, but just happens to be going on now. Maybe it’s tied to an event or issue in your community.
Tell me in the comments here what you’re doing right now for engagement. It can be a seasonal project that’s under way right now. It can be something that’s already wrapped up (let’s say September or later, plus back-to-school engagement that might have been in August). It can be something you’re planning but won’t launch until later in October (such as a Halloween project) or November (though we won’t include Thanksgiving in this contest; we’ll do holiday engagement in a later contest). If the project is already finished or under way, include relevant links. Otherwise, tell us what your plans are.
For Digital First newsrooms, I’ll launch a contest, with voting later in October. I’ll recognize the non-Digital First engagement ideas, but for Digital First Media newsrooms, I’ll send a Priority Mail box stuffed with Halloween candy to the winning newsroom.
So how are you engaging your communities this fall?