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Archive for August 15th, 2013

This continues a series on advice for new top editors in Digital First Media newsrooms.

A busy editor might be tempted to dismiss diversity as a buzzword or a lofty goal you don’t have time for. You need to regard it as a matter of journalistic integrity and business survival.

Accuracy is the core of journalistic integrity, and your news will more accurately reflect the events and issues of your community as your staff better reflects your community. And your news organization will have a more prosperous future if your content appeals to the entire community, not just the aging white audience you probably have now. Your content will have broader appeal if your staff brings broader experiences and perspectives to news coverage.

The top editor needs to say the right things about diversity, but actions always trump words, so what you do is far more important than anything you say.

So here’s some advice from a middle-aged white guy for recruiting, hiring and retaining a diverse staff and for making sure that your content reflects the diversity of your community: (more…)

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