For the next three days I will be blogging/tweeting from Lyon, France, where I am attending a conference of IREX Europe, the New Media in Russia: Challenges, Successes and the Role of International Partnerships.
I am here because of my relationship with the Press Development Institute-Siberia, which invited me to visit Siberia in 2009 for two programs that I blogged about then.
I’ll mostly tweet about the conference, but I’ll embed some tweets here, updating through the conference:
I’m at New Media in Russia conference in Lyon, France, where U.S. & Russian journalists are meeting, sponsored by IREX Europe. #russianmedia
— Steve Buttry (@stevebuttry) April 10, 2013
Participants will speak in native languages. For Russians, I will quote from simultaneous translation. #russianmedia
— Steve Buttry (@stevebuttry) April 10, 2013
Michael Mirny, Chief of Party for Promoting New Media & Media Convergence Program, says Internet is the media space that is free in Russia.
— Steve Buttry (@stevebuttry) April 10, 2013
With Russia kicking USAID out in 2015, Russian media need to find new sources of support, Mirny says. #russianmedia
— Steve Buttry (@stevebuttry) April 10, 2013
Now speaking: Elena Vartanova, dean of journalism at Moscow State: We’ll be talking about digital revolution & #russianmedia revolution.
— Steve Buttry (@stevebuttry) April 10, 2013
Freedom of speech has become an absolute value in Russian media, but not respected enough by public, Vartanova says. #russianmedia
— Steve Buttry (@stevebuttry) April 10, 2013
Our teachers have to enlarge their vision of our profession, Vartanova says. (In US as well as Russia, I say.) #russianmedia
— Steve Buttry (@stevebuttry) April 10, 2013
Now speaking: Mats Wikman of FOJO, journalism training org in Sweden. #russianmedia
— Steve Buttry (@stevebuttry) April 10, 2013
Wikman was one of first in Sweden to embrace digital media (in ’95). “Proud to be a dinosaur. We’re an endangered species.” #russianmedia
— Steve Buttry (@stevebuttry) April 10, 2013
Every new media imitates old media, Wikman says. First movies filmed live theater. #russianmedia
— Steve Buttry (@stevebuttry) April 10, 2013
When Internet came to Sweden (US, too), it started out as newspaper online (too many still stuck there), Wikman says. #russianmedia
— Steve Buttry (@stevebuttry) April 10, 2013
Before we can say the words “Internet Explorer,” someone has tweeted it, Wikman says. (Me: Why would you say those words?) #russianmedia
— Steve Buttry (@stevebuttry) April 10, 2013
Wikman: “How do people read on the web? They don’t. They scan.” Journos deliver too many articles on web. #russianmedia
— Steve Buttry (@stevebuttry) April 10, 2013
Wikman: “How do people read on the web? They don’t. They scan.” Journos deliver too many articles on web. #russianmedia
— Steve Buttry (@stevebuttry) April 10, 2013
“What’s the meaning of just publishing text to people who don’t read it? We have to find some other way,” Wikman says. #russianmedia
— Steve Buttry (@stevebuttry) April 10, 2013
“The reader has his or her own agenda when they come to a page. We have to be humble to that,” Wikman says. #russianmedia
— Steve Buttry (@stevebuttry) April 10, 2013
Storytelling is in reader’s mind, not journo’s, Wikman says. We should provide Legos so they can build the story they need. #russianmedia
— Steve Buttry (@stevebuttry) April 10, 2013
Journalism is not publishing because we can, it’s publishing because we have something to say, Wikman says. #russianmedia
— Steve Buttry (@stevebuttry) April 10, 2013
Slide shows should be linear story, not just a bunch of photos, Wikman says. #russianmedia
— Steve Buttry (@stevebuttry) April 10, 2013
If story is about feelings, photos and sound are more important than text, Wikman says. #russianmedia
— Steve Buttry (@stevebuttry) April 10, 2013
“Feelings” drive slide shows with sound: Wikman #russianmedia
— Randy Covington (@Rcovington4) April 10, 2013
In Sweden, more people over 80 read newspapers than under 40. Journalism is not relevant to young people, Wikman says. #russianmedia
— Steve Buttry (@stevebuttry) April 10, 2013
Mats Wikman (@broarne) says show, don’t tell, in digital storytelling. #russianmedia twitter.com/stevebuttry/st…
— Steve Buttry (@stevebuttry) April 10, 2013
.@broarne mentions @bambuser as way to do live video: bambuser.com/broadcasts
— Steve Buttry (@stevebuttry) April 10, 2013
.@broarne demonstrates how to broadcast live w/ @bambuser twitter.com/stevebuttry/st…
— Steve Buttry (@stevebuttry) April 10, 2013
Question journos should ask, @broarne says: Can you report even live? Me: Answer should nearly always be “yes.” #russianmedia
— Steve Buttry (@stevebuttry) April 10, 2013
Audio is important in video. Use a microphone, @broarne says. #russianmedia
— Steve Buttry (@stevebuttry) April 10, 2013
Don’t worry about links taking people away from your site, @broarne says. They’re going to leave anyway. Give ’em value. #russianmedia
— Steve Buttry (@stevebuttry) April 10, 2013
Crowdsourced elk-hunting map be Swedish media. #russianmedia twitter.com/stevebuttry/st…
— Steve Buttry (@stevebuttry) April 10, 2013
But a journalist can use a webcam. RT @rcovington4 “A journalist is not a webcam.” Good debate #russianmedia
— Steve Buttry (@stevebuttry) April 10, 2013
You can do 360-degree photos on phone using @photosynth app, @broarne says. “You don’t have to have expensive equipment.” #russianmedia
— Steve Buttry (@stevebuttry) April 10, 2013
.@broarne mentions timeline tool I haven’t heard of before, @tiki_toki: tiki-toki.com #russianmedia
— Steve Buttry (@stevebuttry) April 10, 2013
For continuing stories, build a timeline rather than just plugging related stories, @broarne says. #russianmedia
— Steve Buttry (@stevebuttry) April 10, 2013
Best timeline @broarne has seen: Arab Spring timeline by the Guardian: guardian.co.uk/world/interact… #russianmedia
— Steve Buttry (@stevebuttry) April 10, 2013
Wikman showed the great Guardian “Three Little Pigs” ad:
The reader is in charge of the story, @broarne says. We should provide them with all the possibilities. #russianmedia
— Steve Buttry (@stevebuttry) April 10, 2013
.@dkiesow leading next #russianmedia session: Publishing at the speed of mobile. twitter.com/stevebuttry/st…
— Steve Buttry (@stevebuttry) April 10, 2013
Globally more people have mobile phones than indoor plumbing, @dkiesow says. Not all smartphones, but getting there. #russianmedia
— Steve Buttry (@stevebuttry) April 10, 2013
“Mobile internet use is exploding” everywhere, including Russia, @dkiesow says. #russianmedia
— Steve Buttry (@stevebuttry) April 10, 2013
People are using multiple devices (print, computer, tablet, smartphone) & using multiple news sources, @dkiesow says. #russianmedia
— Steve Buttry (@stevebuttry) April 10, 2013
.@dkiesow shows disruptive innovation graph (familiar from Newspaper Next days). #russianmedia twitter.com/stevebuttry/st…
— Steve Buttry (@stevebuttry) April 10, 2013
.@dkiesow explains importance of user experience: If app doesn’t load quickly & user bails, quality of content doesn’t matter. #russianmedia
— Steve Buttry (@stevebuttry) April 10, 2013
Your culture will overwhelm your strategy, @dkiesow says. #russianmedia twitter.com/stevebuttry/st…
— Steve Buttry (@stevebuttry) April 10, 2013
.@dkiesow explains two-brand strategy of Boston Globe, boston.com free & bostonglobe.com w/ paywall. #russianmedia
— Steve Buttry (@stevebuttry) April 10, 2013
Citing work of Edgar Schein, @dkiesow says org culture = artifacts & behaviors + espoused values + assumptions. #russianmedia
— Steve Buttry (@stevebuttry) April 10, 2013
10-year-ago assumption of news biz: Print will always be herer. No one discussed what happened if it died, @dkiesow says. #russianmedia
— Steve Buttry (@stevebuttry) April 10, 2013
GlobeLab is important because it’s changing Globe culture, @dkiesow says. #russianmedia twitter.com/stevebuttry/st…
— Steve Buttry (@stevebuttry) April 10, 2013
Boston.com sells tickets to events. I think direct sales are an important potential revenue source for news orgs. #russianmedia
— Steve Buttry (@stevebuttry) April 10, 2013
In org change, you need to master if you can control, let go if you can’t. @dkiesow#russianmedia twitter.com/stevebuttry/st…
— Steve Buttry (@stevebuttry) April 10, 2013
Stages of org change: denial, resistance, exploration, commitment. @dkiesow #russianmedia twitter.com/stevebuttry/st…
— Steve Buttry (@stevebuttry) April 10, 2013
Resistance is not necessarily malicious. It’s priorities, time management. Everyone has lots to do. @dkiesow #russianmedia
— Steve Buttry (@stevebuttry) April 10, 2013
Newspaper Next innovation process lives in @dkiesow slides (but not in newspaper biz, alas). #russianmedia twitter.com/stevebuttry/st…
— Steve Buttry (@stevebuttry) April 10, 2013
Jobs-to-be-done also lives on @dkiesow slides. Innovation needs to identify valuable jobs to do. #russianmedia twitter.com/stevebuttry/st…
— Steve Buttry (@stevebuttry) April 10, 2013
.@dkiesow reads the comics first every day. “I read the front page, too, in case anyone’s tweeting.” (He knows I am.) #russianmedia
— Steve Buttry (@stevebuttry) April 10, 2013
Why doesn’t new Boston Globe app include obits? App can’t be everything & users’ friends aren’t dying. #russianmedia twitter.com/stevebuttry/st…
— Steve Buttry (@stevebuttry) April 10, 2013
“Mobile first” isn’t shoveling print or broadcast content into app, it’s developing products originally for mobile, @dkiesow #russianmedia
— Steve Buttry (@stevebuttry) April 10, 2013
Here’s @dkiesow blog post on what mobile first is: kiesow.net/2013/03/23/mob… #russianmedia
— Steve Buttry (@stevebuttry) April 10, 2013
My mobile-first-strategy blog post (3-plus years old, definitely needs updating): stevebuttry.wordpress.com/2009/11/20/new… #russianmedia
— Steve Buttry (@stevebuttry) April 10, 2013
.@silaksu leads of afternoon session of #russianmedia twitter.com/stevebuttry/st…
— Steve Buttry (@stevebuttry) April 10, 2013
Only English words on this @silaksu slide: pussy riot. #russianmedia twitter.com/stevebuttry/st…
— Steve Buttry (@stevebuttry) April 10, 2013
Listening to @silaksu speak about persecution of bloggers in Russia, I have admiration for journos who work for media freedom. #russianmedia
— Steve Buttry (@stevebuttry) April 10, 2013
It’s easy to collect signatures on online petitions, @silaksu says, but she can’t recall examples of problems being solved. #russianmedia
— Steve Buttry (@stevebuttry) April 10, 2013
I think of @dfnewscat when @silaksu contrasts people posting photos of cats w/ those producing “socially important” content. #russianmedia
— Steve Buttry (@stevebuttry) April 10, 2013
Russians spend 12.8 hours/month in social networks, @silaksu says. #russianmedia
— Steve Buttry (@stevebuttry) April 10, 2013
Nadezhda Azhgihina, secretary of Russian Union of Journalism leads off panel on partnerships. #russianmedia twitter.com/stevebuttry/st…
— Steve Buttry (@stevebuttry) April 10, 2013
Azhgihina discusses Russian journalists who have lost their lives fighting for freedom of speech. Even today. #russianmedia
— Steve Buttry (@stevebuttry) April 10, 2013
“We have to remember all the journalists who gave their lives for their work, for their ideas.” Azhgihina #russianmedia
— Steve Buttry (@stevebuttry) April 10, 2013
.@bluztoo says upheaval in news biz has cost 50K jobs. Pretty sure that’s more than print newsrooms. #russianmedia twitter.com/stevebuttry/st…
— Steve Buttry (@stevebuttry) April 10, 2013
Journos “speak truth to power,” says @bluztoo. American journos respect courage of Russian journos, he says. #russianmedia
— Steve Buttry (@stevebuttry) April 10, 2013
Here’s the website of Dialogue of Trust between Russian & U.S. journos: dialoguetrust.net #russianmedia
— Steve Buttry (@stevebuttry) April 10, 2013
Catharine Theimer-Nepomnyashchy of Columbia U discusses partnership w/ Russian Union of Journalism. #russianmedia twitter.com/stevebuttry/st…
— Steve Buttry (@stevebuttry) April 10, 2013
Discussion of journalists killed in Russia: cpj.org/killed/europe/… journalists-in-russia.org Need to protect freedom. #russianmedia
— Steve Buttry (@stevebuttry) April 10, 2013
#russianmedia has wrapped up for today. I need to get out and see some of Lyon.
— Steve Buttry (@stevebuttry) April 10, 2013
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