Update: The March Engagement Madness winner is the Peeps contest of the Bay Area News Group. The Peeps defeated March Pet Madness, 540 to 329.
Boxes of candy will be heading to both newsrooms, the bigger one to the champions. (BANG covers several newsrooms, but the candy is headed for Walnut Creek, where Joan Morris, who spearheaded the project, works.
Read about the champion and the runner-up below:
Let the voting begin for March Engagement Madness championship: March Pet Madness vs. Peeps.
In the semifinals, the Morning Sun’s March Pet Madness, which has won the most votes in each of the first two rounds, came from behind to beat the York Daily Record’s Remember Series, 136-104. In the other semifinal, The Bay Area News Group’s Peeps contest beat the Loveland Herald’s Easter Egg Hunt, 83-38.
Vote for your favorite entry in the championship round. I’ll cut off the voting an declare a champion at 3 p.m. Friday. I’ll send a Priority Mail box stuffed with Easter candy to the winning newsroom.
Pets vs. Peeps
Peeps diorama contest
“Peeps Blanket Babylon” by Dora Grinnell of San Jose, Calif.
Ann Tatko-Peterson explains:
Love them or hate them, Peeps are everywhere during the spring.
So as part of an annual contest, we ask readers to build dioramas using Peeps and submit photos of their creations. Three winning dioramas are featured in print; photos of the others make up an online slideshow.
Entries show each year how imaginative readers are — from a pirate ship and Dr. Frankenstein’s lab to a fire rescue and election-themed diorama.
March Pet Madness
Holly Mahaffey of the Morning Sun explains:
Our overall plan is to do a March Madness-style bracket where readers submit photos and information about their pets, and we hold voting on each round to narrow down the bracket. The idea is for it to be a cute pet vs. pet competition where readers will vote who should move on based on cuteness, pet skills, things like that. Voting will take place through our Facebook page.
Our goals are to engage our readers in something fun and lighthearted, to increase our Pinterest following, bring additional exposure to our other social media accounts and to drive traffic to the website.
We solicited photos through social media and email, and got 64 submissions to fill out the brackets. We also made a Pinterest board with baseball card-style profiles of each pet so we can get some more eyeballs on our Pinterest page.
When we near the end of the project we plan to do a feature story about the final two pets and their owners, written sports-style, to encourage more of a frenzy of voting for the final ‘game.’