Journalists at the Denver Post demonstrated some excellent uses of Twitter in their coverage of the massacre at the Century 16 theater in Aurora, Colo., Friday.
I was planning to write about hashtags today in my #twutorial series on how journalists should use Twitter, but I’ve pushed that one back to next week. Breaking news is one of the most important ways journalists can use Twitter, and the coverage of the shooting illustrated several things individual journalists and news organizations should do in covering a breaking story.
Tweet the unfolding story
This was perhaps the strongest aspect of the Post’s Twitter use during the shooting coverage. Several Post journalists tweeted from the scene of the theater, from where families waited for news about victims and from outside the suspect’s apartment. Reporter Jordan Steffen explained in an email:
Twitter was the most efficient and fastest way to keep readers updated on both the atmosphere of several locations and new information streaming in. The ability to quickly share quotes from friends of victims and others at the make shift memorial kept my followers and the Denver Post readers in touch with how the community was responding to the shooting.
In addition, during media briefings Twitter served as a way to instantly send important developments and information to readers and staff back at the newsroom.
Reporter Kristen Painter elaborated:
When I was sent out to cover the developments at the shooting suspect’s apartment Saturday morning, I live-tweeted the activities. This event was being closely watched by the national media, as well as the local residents. With such a massive emergency crew representation, everyone knew that this was the day that would begin the dismantling process of his booby trapped unit.
Turn tweets into stories
I hear questions occasionally from journalists who wonder why they would break news on Twitter instead of on their websites. It’s not an either/or choice. The Post fed tweets into its news site using a ScribbleLive liveblog. The tweets also gave editors material to update stories, as Kristen explained:
Our news director, Kevin Dale, was the early morning editor manning the newsroom and he aggregated my tweets to create the unfolding story. Between my tweets, occasional phone calls or emails, and our online staff, we were able to continuously update the online story to give our readers a detailed timeline.
As Brian Stelter recounted after the Joplin tornado, journalists covering breaking stories can and should tweet their stories 140 characters at a time, producing a riveting narrative for the Twitter audience and giving editors back in the newsroom the notes they need to craft great deadline stories.
A side note: Clearly, many other journalists were covering this job and doing great work as well. I am focusing here on the work of my Post colleagues, but I’ll recognize the work of others with this tweet from Stelter:
The last texts between Jessica Ghawi & her mom, minutes before she died this morning. twitpic.com/a9vfbk (via @Karina_Marlene @jjsimoncnn)
— Brian Stelter (@brianstelter) July 21, 2012
Crowdsourcing
Crowdsourcing should be part of your approach to using Twitter in a breaking news story:
We are still interested in talking to witnesses of Aurora #theatershooting. Call 303-954-1300 or email newsroom@denverpost.com
— The Denver Post (@denverpost) July 20, 2012
Using search techniques I discussed two weeks ago, you can quickly find tweets from people who were present at the shooting and tweeted from the scene or shortly after evacuating.
@ZachAllStar I was at that movie theater! So scary
— Juliana (@JuJubee__13) July 20, 2012
Then you can reach out to those people by addressing tweets to them:
@JuJubee__13 If you have a moment, we would love to talk to you about what you saw tonight. Please call Chuck Murphy at 303-954-1829
— Chuck Murphy (@CmurphyDenPost) July 20, 2012
@sonowruhappy would you be willing to call us at 303-954-1829 ? Or DM me a number? Thanks.
— Chuck Murphy (@CmurphyDenPost) July 20, 2012
@denverpost Yes I was there. I watched him come in the door. He came in the right hand exit door near the very first row.
— Pam (@sonowruhappy) July 20, 2012
Accuracy
Post reporters avoided the reckless speculation about which of multiple people by the same name might be the suspect. Steve Myers of Poynter wrote about journalists who reported and tweeted irresponsibly when they didn’t know yet who the suspect was.
You tweet the unfolding story, but you don’t relax your standards of accuracy. Jordan explained:
I treat any information in my tweets like facts that I put in a story, they either come directly from a credible source — such as Chief Dan Oates — or people at the scene. All journalist standards and practices apply to every tweet.
Retweet and curate
Dan Petty, who doubles as the Post’s social media editor and as Digital First Media’s regional engagement editor, retweeted key tweets from his colleagues, both from his own account and from the Denver Post account:
RT @mboothDP: Dad Tom Sullivan shouting at gateway hs if you find my son Alex call me. Holding photo. It is his birthday #theatershootings
— Dan Petty (@danielpetty) July 20, 2012
Dan retweeted updates from other media outlets as well:
From the shotgun. RT @APkristenwyatt: ChildrensMedical doc: “Most of the injuries we saw appeared to be from buckshot.” #theatershooting
— Dan Petty (@danielpetty) July 20, 2012
Dan has compiled lists of media Twitter accounts, which helped in sorting the journalists from the many people tweeting about the attack. “My local media lists and national media lists on Twitter were invaluable to finding information quickly,” he explained in an email. “Following the hashtag #theatershooting proved very difficult.”
You promote a lot of your own content on Twitter, but highlight valuable content from other sources as well. The point of tweeting links is not promotion, but serving your followers.
Powerful blog post from brother of @JessicaRedfield on family’s experience in the #theatershooting bit.ly/LC560s
— Dan Petty (@danielpetty) July 20, 2012
Dan wasn’t the only Post editor providing effective curation. “I think our assistant city desk editor, Dana Coffield, does an excellent job of aggregating tweets from various Post journalists – and other relevant media sources – through the process of retweets,” Kristen said.
RT @IvanJourno: Micayla Medek’s cousin: I hope that this evil act, that this evil man doesn’t shake people’s faith in God. #theatershooting
— Dana Coffield (@denpostdana) July 21, 2012
Use hashtags
Though Dan found the #theatershooting hashtag overwhelming for search purposes because of all the tweets using it, he and other Post journalists used the #theatershooting hashtag in their own tweets, helping them reach the larger audience following that hashtag.
Angi Carter of the New Haven Register pitched in on curation efforts (more on that below) and found the following hashtags being used: #Holmes, #Oslo, #RIPJessica, #RIP, #Aurora, #Colorado, #prayersforvictims, #moviemassacre, #Batman, #TDKR and #darknight.
Each time you find a hashtag in a tweet related to a breaking story, click to see whether it’s helpful. Some will be used just once or a few times. Others might lead you to many helpful tweets. Use the hashtags with the location feature of advanced Twitter search and you can find tweets using the hashtag from near the scene (though not everyone enables location in their Twitter accounts, so you will miss some).
Update: In the comments, Gannett’s Jodi Gersh credits @9news with creating the #theatershooting hashtag. Which prompts me to add this note to media: Don’t try to use competing hashtags in a story like this. If one outlet starts a good hashtag like #theatershooting, other media should use it.
Check tweets of news figures
When people in news stories use Twitter, their tweets can provide clues to their personalities and their actions leading up to the news event you’re covering. The final tweet of shooting victim Jessica Ghawi made a powerful closing quote for the Post’s profile.
@jessespector MOVIE DOESN’T START FOR 20 MINUTES
— Jessica Redfield (@JessicaRedfield) July 20, 2012
Associated Press news editor Oskar Garcia wrote a story using tweets of the Aurora victims.
Livetweet routinely
You don’t just start tweeting this effectively on a story this big. This kind of performance grows from routine use of Twitter on breaking stories. “I live-tweet any major breaking news story that I am assigned to,” Kristen said. Jordan added: “I routinely use Twitter on breaking news assignments. Some examples of past coverage include the Lower North Fork Fire, the Waldo Canyon Fire, Occupy Denver and several other daily assignments.”
Livetweeting builds audience
Livetweeting a breaking story boosts followers for staff Twitter accounts and drives traffic to your main site (without needing to throw a link into every tweet). Kristen explained:
In four hours, I gained 100 new Twitter followers because the nature of the story of was so suspenseful. It drove national traffic to a.) my Twitter account, and b.) denverpost.com.
Follow the story
Each reporter is covering one piece of a story this big. Twitter helps you keep up on the whole story, as Kristen explained:
Since I was so consumed in my “corner” of the story, it was hard to keep up with what was happening at the other locations and what new developments the Post had uncovered. I ended up relying quite heavily on both my colleagues’ and the @denverpost Twitter feeds to keep myself informed so that I was constantly afloat to the large picture story.
Post journalists’ tweets
I’ve gathered a sampling of the hundreds of tweets from Post journalists in covering this story of the weekend. These are tweets from the Post’s Ryan Parker, whose Twitter bio says he is “More Peter Parker than Spider-Man.” We’ll start with one from the afternoon before:
#Denver-area fans line up for new #Batman flick, $100 asked for scalped tickets: bit.ly/NVSXis #darkknightrises
— Ryan Parker (@ryanparkerdp) July 19, 2012
Been at the theater since 2:30 a.m. Working #batmanshooting. Aurora officer just told me he rushed 5 to hospital in patrol car
— Ryan Parker (@ryanparkerdp) July 20, 2012
One witness said they saw an officer carrying a small, lifeless girl, maybe 9 from scene following shooting.
— Ryan Parker (@ryanparkerdp) July 20, 2012
Witness told me shooting started at time of shooting scene in new Batman, as if gun man/men knew the movie. It opened tonight.
— Ryan Parker (@ryanparkerdp) July 20, 2012
Just overheard from officials: “Think this will be worse than Columbine?” #theatershooting
— Ryan Parker (@ryanparkerdp) July 20, 2012
Heading back with rest of media. I was close to scene, very close. Saw clothes with blood laying on ground, popcorn spilled everywhere.
— Ryan Parker (@ryanparkerdp) July 20, 2012
Bomb squad robot out, ready to search more cars in parking lot. #theatershooting twitter.com/ryanparkerdp/s…
— Ryan Parker (@ryanparkerdp) July 20, 2012
Currently at back of theater. Pile of what looks like clothes and appears to be a clip from a gun on the ground near doors. #theatershooting
— Ryan Parker (@ryanparkerdp) July 20, 2012
FBI paying a lot of attention to white car in back of theater near rear doors. #theatershooting twitter.com/ryanparkerdp/s…
— Ryan Parker (@ryanparkerdp) July 20, 2012
Aurora police officer just told me coroner is on scene. Bodies will be removed. #theatershooting
— Ryan Parker (@ryanparkerdp) July 20, 2012
With high-powered lenses, can make out a combat helmet, duffel bag, clip for gun and some sort of vest in rear of theater. #theatershooting
— Ryan Parker (@ryanparkerdp) July 20, 2012
Police say 12 dead, 71 shot in #theatershooting
— Ryan Parker (@ryanparkerdp) July 20, 2012
Pictures of white car I tweeted earlier are in fact suspect’s car. #theatershooting
— Ryan Parker (@ryanparkerdp) July 20, 2012
Police say James Egan Holmesborneo 12/13/87 is only suspect at this time, had no prior record other than speeding ticket. #theatershooting
— Ryan Parker (@ryanparkerdp) July 20, 2012
More tweets from breaking news reporter Jordan Steffen:
News briefing in shooting that left 12 dead in an Aurora movie theater underway.
— Jordan Steffen (@jsteffendp) July 21, 2012
“It’s an act that defies description,” says Gov. Hickenlooper of shooting in Aurora. #Theatershooting
— Jordan Steffen (@jsteffendp) July 21, 2012
Total of 70 injured and 12 dead in #Theatershooting. Bodies were removed from theater earlier this afternoon, according to police.
— Jordan Steffen (@jsteffendp) July 21, 2012
Suspect in #Theatershooting purchased more than 600 rounds of ammunition on the Internet, police say.
— Jordan Steffen (@jsteffendp) July 21, 2012
Police say it appears that all the guns and ammunition owned by suspect in #Theatershooting were owned legally.
— Jordan Steffen (@jsteffendp) July 21, 2012
One little girl wanted to “send a prayer” when she dropped off flowers this morning in Aurora. #theatershooting twitter.com/jsteffendp/sta…
— Jordan Steffen (@jsteffendp) July 21, 2012
“We’re still reeling,” says Aurora mayor. #theatershoooting
— Jordan Steffen (@jsteffendp) July 21, 2012
People are signing a banner, leaving messages for victims and community members. #theatershootingtwitter.com/jsteffendp/sta…
— Jordan Steffen (@jsteffendp) July 22, 2012
Tweets from Kurtis Lee:
Suspect’s #Aurora apt. is evacuated for possible explosives. No word on where the apartment is located. @denverpost
— Kurtis Lee (@kurtisalee) July 20, 2012
Male witness just exited Gateway h.s. and got into police car. Gray shirt covered in blood. Tears clearly visible in eyes. #theatershooting
— Kurtis Lee (@kurtisalee) July 20, 2012
Alex Sullivan-27. His dad can’t get hold of him. Has anyone seen him? #theatershooting @denverpost yfrog.com/oeahpecj
— Kurtis Lee (@kurtisalee) July 20, 2012
“It was just shocking, I’m still just shocked.” -Lin Gan, 22, who was insidetheater 9. #theatershooting@denverpost
— Kurtis Lee (@kurtisalee) July 20, 2012
Tweets from Kirk Mitchell:
Denver police bomb squad arrives at apartment of theater shooter.
— Kirk Mitchell (@kmitchellDP) July 21, 2012
Vehicles from metro bomb squads arrive on block where alleged aurora shooter lived twitter.com/kmitchellDP/st…
— Kirk Mitchell (@kmitchellDP) July 21, 2012
Windows broken on top floor of apartment building of alleged aurora #theatershooter twitter.com/kmitchellDP/st…
— Kirk Mitchell (@kmitchellDP) July 21, 2012
Swarm of bomb expertsstage for breach of #theatershooter home twitter.com/kmitchellDP/st…
— Kirk Mitchell (@kmitchellDP) July 21, 2012
Tweets from Kristen Painter:
Boom!! Two warning horns and the controller detonation has happened. #TheaterShooting
— Kristen Painter (@KristenPainter) July 21, 2012
The bomb crews are taking out evidence and what may be devices forHolmes’ apt. now. #TheaterShooting
— Kristen Painter (@KristenPainter) July 21, 2012
Tweets from Jessica Fender:
Ladder and basket raised over roof of apartment building where suspected theater shooter lives. Bomb squad here. Responders suiting up.
— Jessica Fender (@Oh_Fender) July 20, 2012
Ladder going into bldg at suspected theater shooter’s apartment bldg. twitter.com/Oh_Fender/stat…
— Jessica Fender (@Oh_Fender) July 20, 2012
Two FBI agents at the top of a fire ladder just inserted a video camera on a long pole into #theatershooting suspect’s 3rd story apartment.
— Jessica Fender (@Oh_Fender) July 20, 2012
#theatershooting suspect said he was a medical student, ‘quiet and easygoing’ on rent.com application in 2011.
— Jessica Fender (@Oh_Fender) July 20, 2012
#theatershooting suspect left the same song blasring from his speakers in his apt early a.m. before the shooting. No word on the song.
— Jessica Fender (@Oh_Fender) July 20, 2012
Dept. Fire Chief: #theatershooting suspect’s apt rigged w/tripwires tied to bottles with unknown substance. Robot – not ppl – going in soon.
— Jessica Fender (@Oh_Fender) July 20, 2012
Tweets from photojournalist Dan Schneider:
Flags fly at half mast at Colorado State Capitol in wake of #theatershooting. Suspect they will for some time. twitter.com/schneidan/stat…
— Daniel J. Schneider (@schneidan) July 21, 2012
Aurora Police Chief Dan Oates clearly on the edge of breaking up as he describes suspect’s massive ammunition purchases. #theatershooting
— Daniel J. Schneider (@schneidan) July 21, 2012
Update: Dan provided this correction/elaboration on Facebook:
Thanks for including a couple of my tweets in your story, Steve. In the interest of accuracy, I’m not a member of the Post’s photo dept so it’s probably inaccurate to describe me as a photojournalist it his context. I’m actually the guy who was running @denverpost for about 75% of the first 48 hours there in my capacity as an online news editor. I’m really flattered you thought so much of our social media efforts. Our team was unstoppable and amazing. Truly proud to be part of it.
Storify coverage of massacre
I will write a separate post later in this series about using Storify to curate tweets and other digital content. But I also should note in this post that two members of our new curation team, Angi Carter and Karen Workman, pitched in Friday to curate tweets and other content relating to the theater massacre. Mandy Jenkins, digital projects editor, got the curation effort started with a quick early-morning Storify of late-night tweets from the scene and other content.
Angi and Karen collaborated on a Friday curation of content throughout the day and then did separate curations of social media and professional media reports about the victims and the suspect.
Buffy Andrews of the York Daily Record also pitched in, using Geofeedia and Storify to curate social media coming from around the theaters. Buffy elaborated by email:
One thing that’s been neat is being able to RSS Geofeed onto site. … The good side is that folks get to see everything coming from that area. The bad side is that they might see stuff unrelated to the event or inappropriate language, photos etc. But I make it clear that this content is not being filtered or moderated. If they choose to look at the feed, they can. If not, the Storify curation does not include the inappropriate stuff. I think there’s a place for both of these and the reader can decide. …
The theater Storify has more than 1,600 views. I think that’s a record for me. And I did publicize it via notifying those included. I found that those folks often retweeted the link and many of them wrote to thank me. That was kind of weird being thanked because I didn’t feel as though there was anything to thank me for. But the people felt I was helping to get the word out and were grateful.
Possible updates
I have asked other Post staffers to share their lessons and techniques from their coverage of the theater attack. I will update as I receive responses from them. If you come back to check for updates, I will add them at the end here, rather than weaving them into their appropriate sections.
Related links:
How to approach sources on Twitter when covering tragedies like the Colorado shooting by Mallary Tenore
Details about Colorado shooter too important to tweet incrementally by Steve Myers
A note on today’s coverage and events by Matthew Keys
Denver Post’s Greg Moore Says, “We Will Be Covering This Tragedy Forever”
Earlier #twutorial posts
Update: I’m pleased to see that this post is being used for a workshop at the Fort Worth Star-Telegram:
Our
@maricar uses@stevebuttry blog post from Colo shootings as template for session on Twitter & breaking news.yfrog.com/odw9atdj— Kathy Vetter (@30bike) August 1, 2012
And props to @9news for creating the #theatershooting hashtag early on.
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I’ll second that, Jodi! Didn’t know who created it, but it’s great to have a unifying hashtag on events like this.
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[…] Journalists at the Denver Post demonstrated some excellent uses of Twitter in their coverage of the massacre at the Century 16 theater in Aurora, Colo., Friday. I was planning to write about hashta… […]
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You could also do a whole post on how victims were found on social, mostly Facebook.
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Excellent point.
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Another use of Twitter: We built a narrative story on the tweets one victim — who survived — had posted during his cross-country bicycle trip that led him to Colorado. (He had even posted a picture of his “Dark Knight) ticket on Instagram.) http://www.syracuse.com/news/index.ssf/2012/07/on_a_cross-country_trip_to_see.html
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