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Archive for April 11th, 2012

The witty woman behind the People of Wal-Mart music video has a musical take on the declining newspaper industry.

Ken Paulson‘s Freedom Sings programs are a popular feature of the First Amendment Center, where he is president and CEO. On his last evening as American Society of News Editors president last week, Ken hosted an evening program at the Newseum examining parallels between the music and news businesses, starting with Robert Levine, author of Free Ride, and then turning to musicians.

While I enjoyed the veteran songwriters on the program, original Cricket Sonny Curtis (“I Fought the Law” and the Mary Tyler Moore theme) and Jim Peterik (“Vehicle,” “Eye of the Tiger”), the highlight for me was Jessica Frech, a young musical entrepreneur who has made her name with humorous songs on YouTube. Her most famous tune is “People of Wal-Mart,” a clever music video viewed by 6 million people. She entertained the editors with the premiere of her new song, “Where Have All the Newspapers Gone?”

It’s a silly song, but a fun one, with lines like, “I don’t understand how they can get all the news from the palm of their hand.” The “Subscribe” pitch at the end could be part of her newspaper humor, but I think it’s actually a pitch to subscribe to Frech’s YouTube channel.

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I’m leading a webinar today for the Ohio Newspaper Association on how journalists should use Facebook and Twitter.

For reading on this, I recommend my list of resources for journalists using social media as well as Mandy Jenkins’ social media helps. You also might check out the Facebook + Journalists tips on Facebook search.

This video (produced for public relations specialists rather than journalists) has some good search advice:

Here are my slides for the webinar:

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