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Archive for April 2nd, 2012

I know you’re planning to watch tonight’s basketball game. I am, too. But I already know the big winners of the March bracket: The Trentonian and First N’ Ten.

After a competitive month with strong community engagement, the Trentonian’s Facebook fans have chosen the best bar in Trenton. Jeff Edelstein, columnist and engagement whiz, who says his role was simply to “publicize on social media and host our live TV bits,” explains (lightly edited):

Our editor, Mike Topel, had the idea to have a “best bar” tourney to coincide with March Madness. He enlisted Joe D’Aquila to figure it out. Joe and I then posted on our FB’s and Twitter, and on the Trentonian’s, looking for nominations. Relatively unscientific, but it worked. Got 32 entries. Picked ’em out of a hat. Joe set up Facebook polls on the Trentonian page for the first round.

Honestly, I was expecting blah results.

I was blown away. (more…)

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