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Archive for March 13th, 2012

Thanks to Lisa Fernandez of the San Jose Mercury News for sending along this example of an update and a tweet by editor Mike Frankel giving an extra boost to a story (lightly edited from Lisa’s email):

We’re all trying here at BANG (the Bay Area News Group) to figure out how to extend the life of a story. And then, voila. Something happened by happenstance today, that made a story dropping in clicks turn into the No. 1 “most read” story today.

On Monday, we wrote about a PayPal executive who was killed after he was struck by a train. Turns out he was suffering from bipolar II, and we had gotten a statement from his family. Colleague Mike Rosenberg wrote the first version, which ran online Monday evening and in the paper on Tuesday. (more…)

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