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Archive for November 3rd, 2011

Readers give you just a few seconds to capture their interest before their eye moves on to the next story, photo or link. On any platform, in any format, you need a crisp lead and a strong focus to keep the reader going.

Keep a sharp focus

To write a strong lead, you need to identify and understand the focus of your story. Using any or all of these techniques before you even start writing can help strengthen your story, especially the critical top few paragraphs:

Ask what the story is about. As you gather information and as you write, ask yourself frequently why a reader would want to read it. Novelist Bruce DeSilva, formerly of the Associated Press, suggests asking these questions as you try to find the story’s focus: Why do you care about this? Why did you want to write this story in the first place? What touches you emotionally? Who is benefiting/being harmed, making money/losing money? How are readers being affected by what you have found? What is new here? When you know what the story is about, you know what you need to tell the reader at the top of the story. (more…)

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