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Archive for November 2nd, 2011

Journal Register Co. newsrooms are experiencing lots of opportunities for strong community engagement right now. I’ll share some examples (I could share many more, but I’ve taken too long on this post already) relating to weather, elections, a search for a school superintendent, sports and fun.

Weather engagement

The weekend storm that hit the Northeast provided abundant engagement opportunities (as severe weather always does).

Jeff Edelstein, a columnist at the Trentonian who is a rock star at using Facebook (and good on Twitter, too), covered the storm from his home by engaging the community. At me request, Jeff provided this account:

Saturday morning, home with wife, 2 yr old, 9-month old. Not working. Raining, which was all Greater Trenton was supposed to get. At 11 a.m., I post:

I love it outside! The only thing — and I mean the ONLY thing — that could make this weather better was if it were 76 degrees and sunny with low humidity. (more…)

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