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Archive for August 25th, 2011

Like many institutional Twitter accounts, Journal Register Co. newsroom accounts need to be more engaging and conversational.

We tweet a lot of links to our content. But we’re not very personable. In the coming months, I will be working with JRC colleagues to strengthen engagement on newsroom Twitter accounts. I’ll start by sharing some best practices here. I’ll blog later about using Facebook. I’ve already shared some advice for individual journalists using Twitter. Today I focus on branded newsroom accounts (whether that’s the lead newsroom account or a niche account focusing on a topic such as sports or a beat).

The specific practices start with some guiding principles in use of social media: Use good sense. Practice good journalism. Be creative, aggressive, accurate and ethical. (more…)

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