Update: I have blogged about my own personal branding strategy.
I had the busiest day ever on my blog Friday, thanks to the power of Gene Weingarten’s brand.
Gene started the discussion with his Washington Post Sunday Magazine “Below the Beltway” column, answering a journalism student, identified only as Leslie, who asked how he had developed his “personal brand.” Gene’s response:“The best way to build a brand is to take a three-foot length of malleable iron and get one end red-hot. Then, apply it vigorously to the buttocks of the instructor who gave you this question. You want a nice, meaty sizzle.”
|Gene Weingarten: How “branding” is ruining journalism
I am honored that you have chosen me as the subject of your journalism school graduate thesis. At the behest of your instructor, you e-mailed me to ask how I’ve “built my personal brand over the years.” I’m answering with this column.
|Gene Weingarten knows branding (even though he scorns it) « The Buttry Diary
June 24, 2011 by Steve Buttry Gene Weingarten has developed an outstanding personal brand as a journalist. But that brand will not let him write, except scornfully, about branding and journalism. So I will answer the question a journalism student (identified only as “Leslie”) asked him: How he built his “personal brand” over the years.
After Owen Youngman, a journalism professor at the Medill School at Northwestern University, identified himself as the professor who had made the assignment, I asked him to ask Leslie if I could publish her research paper. Leslie Trew Magraw did send me her research paper, with permission to publish:
|Leslie Trew Magraw”s research paper on Gene Weingarten”s personal brand « The Buttry Diary
June 24, 2011 by Steve Buttry I wrote a blog post this morning about personal branding in journalism, responding to a column Gene Weingarten had written for the Washington Post, claiming that branding was ruining journalism. Weingarten was responding to an inquiry from a journalism student he identified only as “Leslie.”
|The meaty sizzle of a 21st Century brand
Last Saturday, June 18, was the day that 2011 Medill graduates received their BSJ and MSJ degrees at a convocation on campus. This followed by a day Northwestern’s commencement ceremonies, which featured the advice of speaker Stephen Colbert (full text | 5-minute video): “You have been told to follow your dreams. But what if it’s a stupid dream?”
Paul Carr joined the discussion on TechCrunch, telling Gene: “If you”re going to embarrass a journalism student to set up a rant about personal branding and user generated content, it”s probably not a good idea to do it in a photo-bylined column (personal branding!) in which you use a letter you received from a reader (user generated content!) to artfully position yourself as an old-school newsman…”
|Dear Gene: A Self-Branding Reply To Gene Weingarten”s Self-Branding Column About Self-Branding
Dear Gene, I was just reading your most recent Washington Post column: an open letter to a j-school student who wrote to you, at her professor’s behest, asking how you built your “personal brand” in journalism. You sure showed her!
Guy Lucas weighed in with another letter to Leslie, telling her: I can sympathize with those who don”t like the use of “brand” in journalism conversations because it originated in marketing and advertising. It still makes me a little uncomfortable, but I recognize it is in common use.
|“Brand” is not a dirty word « Newsroom With A View
Dear Leslie: I was set to say I was sorry that you chose Gene Weingarten to ask about building a personal brand because, instead of a helpful answer, he supplied a curmudgeonly rant attacking what he imagines the word “brand” represents, which appears to be everything evil in the world of journalism.
As you would expect, the issue got lots of play on Twitter. Gene got lots of support. But check out what they said. The personal loyalty and affection some of the tweeps expressed shows how strong the Weingarten brand is.
|“||Media dinos have long thought they’re above personal branding. Gene Weingarten thinks it’s “undignified”. Groan. http://www.washingtonpost.com/lifestyle/magazine/gene-weingarten-how-branding-is-ruining-journalism/2011/06/07/AGBegthH_story.html|
Some said Gene and I both made valid points.
Altogether, the discussion amounted to a trend, drawing the attention of Jim Romenesko’s media blog:
|“Interaction is a hallmark of the Weingarten brand” | Poynter.
The Buttry Diary That’s what Medill master’s student Leslie Trew Magraw writes in the research paper that Gene Weingarten mentions in today’s column about branding. Magraw gave Steve Buttry permission to post her piece, which was written for Knight Professor of Digital Media Owen Youngman”s class.
While I appreciated Gene’s engagement on my blog and directly with me, I was fascinated with this: You can find no indication of this discussion at all on the Washington Post’s site. The column has way more Facebook likes and retweets than I’ll ever get for anything I write. And it has 23 comments, mostly curmudgeons cheering Gene on for his skewering of the whole notion of branding.
But as for the substantive responses to Gene’s column, not an inkling. Never mind my response or all the Twitter buzz: Leslie and her professor have both identified themselves publicly. But they aren’t linked or mentioned anywhere. If it didn’t happen on the Post’s site, it might as well not have happened.
I guess that says something about the Post’s brand: Old Media.
|Steve Buttry on what the reaction to Gene Weingarten”s column tells us about the Washington Post”s brand
I don’t very often post to this blog just to write “Yeah! What he said”. But this is basically just that. I read Gene Weingarten’s column on personal branding for journalists the other day. Like lots of people involved in the digital side of our business, I disagreed with a lot of what he said.
|A j-school graduate”s defense of branding journalists « Brand Me a Journalist
When I decided to call my student blog Brand Me a Journalist, I chose the name because I thought it was somewhat clever and easy to remember.
This story continues, with more blog posts (including a second take from Youngman), a live chat (yesterday, but you can catch the replay), my advice on personal branding and an American Press Institute workshop with Joe Grimm (Sept. 16, just $20).
|Confessions (strategies) of a branded journalist (or a journalist with a reputation, if you prefer) « The Buttry Diary
Much of last week’s discussion of journalistic “branding” focused on whether journalists should engage in something that sounds so much like marketing. In this post, I want to address how to develop a brand as a journalist (call it a reputation, if branding makes you uncomfortable).
|Chatological Humor: Monthly with Moron
A serious journalist is idealistic and persistent, a person who does what he or she must to ferret out the truth, to get the goods at whatever cost, using the old-fashioned shoe-leather techniques pioneered by noble muckrakers like Upton Sinclair, Lincoln Steffens, and Ida Tarbell — and carried forward in glory by timeless giants of the industry such as Edward R.
|Joe Grimm will lead an API workshop on personal branding « The Buttry Diary
June 29, 2011 by Steve Buttry Here’s more help on personal branding: Joe Grimm, perhaps the leading voice on career development in journalism, is leading a workshop on personal branding Sept. 16 for my old friends at the American Press Institute. At $15, including lunch, it’s practically free.
|More sizzle, with plenty at stake
Some four days on, the back-and-forth-and-back-again about how and whether 21st Century journalists should be putting effort into “personal branding” appears to abating. Evidently reporters’ attention has turned to Rod Blagojevich’s corruption conviction, or maybe David Carr’s NYT piece on the TMZ newsroom, “A Newsroom that Doesn’t Need News.”
|Every business and brand is a publisher and vice versa | Jason Kristufek’s We Media Blog
I find the new media discussion on personal branding and whether its ruining journalism to be one big waste of time. But it has been entertaining. That shift actually occurred about three to four years ago when, in my view, skills like community management, content strategy and content marketing became more well known and part of normal business practices.
|Journalists: Brand yourself before somebody else does | Rob Pegoraro
My old colleague Gene Weingarten is typically witty in Sunday’s Washington Post Magazine. In his column, he unloads on one of the more obnoxious forms of marketing-speak to invade the newsroom: “branding.”
|Branding: Should journalists build a personal brand? « Teaching Online Journalism
If you’re teaching journalism today, you must be aware of the discussion that surrounds branding. If you’re a young journalist, or someone planning to enter the field of journalism, you need to understand what personal branding means. On June 23, Washington Post columnist Gene Weingarten wrote about this, and in summary, he said it’s a bunch of hooey.
|Note to media: We are all brands now, so get used to it
There’s been a lot of talk about “branding” and new media lately, sparked in part by Washington Post columnist Gene Weingarten’s recent anti-branding rant, in which the veteran journalist said that branding is “ruining journalism.”
|Journalists and Branding: Good Idea Or Bad? | NABJdigital Blog
By Benét J. Wilson, DJTF co-chair, Online Managing Editor-Business Aviation, Aviation Week Group I found an interesting conversation on Facebook started by NABJ Student Rep candidate Marissa Evans on this interesting column from Washington Post columnist Gene Weingarten on why he thinks journalists branding themselves is a bad idea.
powered by Storify