Archive for May 9th, 2011

I blogged recently about the many possibilities I see for news organizations to pursue new revenue streams. I mentioned calendars as one, citing Wimgo, the events site developed by The Oklahoman.

Some points I should have made in that post are that your organization doesn’t have to start from scratch on every project yourself and that you can find a revenue stream by developing a good solution yourself and then offering that solution to other media companies. This is exactly what Wimgo is doing, so an organization seeking a robust calendar can partner with Wimgo and focus on developing its own solution somewhere else.

Wimgo was launched in 2008 with a clever set of TV commercials that explained the distinctive name, short for When I’m going, Where I’m going, Why I’m going.

In an email exchange, Rob Wescott, Wimgo’s chief product officer, answered my questions (and explains Wimgo in greater detail in a video here): (more…)

Read Full Post »