Mathew Ingram of GigaOm has nailed the most common problem with newsroom social media policies:
One of the biggest flaws of most policies is that they spend so much time talking about how bad social media is for the profession, and so little time talking about what makes it useful, or how to approach it as a positive tool for journalism.
I have written extensively here about newsroom social media policies, often making similar points. So I’ll praise and encourage you to read Mathew’s advice about what you should do:
- Talk to people.
- Reply when you are spoken to.
- Retweet others.
- Link to others.
- Be human — but not too human.
I especially like this advice: “Be the best version of yourself.”
Mathew’s blog post follows excellent advice provided recently by three outstanding leaders in journalism:
Journal Register CEO John Paton blogged about his three simple rules for employees using social media (best to read them yourself, rather than me trying to quote or summarize). Mike Masnick praises John’s rules on TechDirt.
- John: “I like my social media rules better: ‘Don’t be stupid.’“
- Jay: “My social media guidelines are similar to yours, John. Five words: ‘Engage. Don’t be a jerk.’“