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Archive for April 29th, 2011

Alan Mutter documents the no-longer-surprising fact that newspaper advertising revenues continued to fall for the 20th straight quarter in the first three months of 2011.

This decline comes at a time when the economy has been growing for nearly two years, turning around declines in broadcast, magazine and online advertising. Mutter closes: “Clearly, newspapers need new ideas. They need to develop a broad array of targeted content and advertising solutions to serve diverse audiences across the web, mobile and social media.”

Actually, newspapers don’t need new ideas. They need to unshackle themselves from their old advertising-and-circulation model and start serious pursuit of the dozens of ideas already presented for developing new revenue sources. Here are some ideas (not all mine and not new here, but not yet in wide use, at least by newspaper companies): (more…)

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TBD’s community engagement team has all moved on to new challenges now, except for me. Elliot Kort, a late addition to the team, left Thursday to take a new job as an interactive strategist for NJI Media.

Elliot Kort

Elliot and Elyse Greenberg produce Capitol Bites, one of the first members of the TBD Community Network. Before he began working for us, he was an enthusiastic TBD supporter and we were following each other on Twitter.

He pitched me last year with a thoughtful plan to produce podcasts for TBD. While I couldn’t hire him to carry out that plan, I liked what I saw and heard, and kept him in mind as a prospect to work with TBD. (more…)

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