Update: I originally forgot to include Amy Gahran’s post about Will Sullivan’s advice, but I’ve added it as the first bullet.
Some interesting links relating to mobile-first strategy, about which I have written here repeatedly:
- Amy Gahran shares advice from Will Sullivan: “Make sure the people who are directing the organization really understand and use mobile devices—including tablets.”
- Alan Mutter writes strongly for Editor & Publisher that “more advertising is bound to migrate to mobile, because the intimate, personalized, and immediate quality of the platform makes it, by far, the most targetable and effective of all media.” This is the best piece I can recall seeing from Mutter on the important mobile opportunities.
- Mark Watkins on ReadWriteWeb calls 2011 “the year the check-in died,” predicting that Foursquare and other location-based games “are going to go the way of the eight-track tape and disappear.” (I do think that location-based news, information and commerce are a huge opportunity, but I don’t think anyone has yet mastered that opportunity.)
- On Local Media Insider, Alisa Cromer shares advice on six mobile mistakes from Jason Fulmines, director of Mobile Products at Gannett: “Some (small) newspapers have an app because they want an app, but they should have a really good mobile web experience first.”
- The Shaping the Future of the Newspaper blog, Anton Jolkovski provides advice for newspapers considering mobile apps, reporting on a presentation by Renate Nyborg at WAN-IFRA Digital Media Europe: “It’s not really about just jumping on the bandwagon like people did a few years ago on social media. It’s about defining your audience, how they use content, and then building something that fits in to their behaviour.”
The Buttry Diary 
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