I discussed mobile-first strategy today at the Ohio Newspaper Association. My slides are below. Here are some previous mobile-first posts that may help participants in the workshop:
- News organizations need mobile-first strategy
- News companies need to help local businesses pursue mobile opportunities
- How news organizations need to change to pursue a mobile-first strategy
- A mobile-first project for your community on the go
- Students’ media use shows journalism’s future
- Tomi T. Ahonen’s view of the present and future of mobile
- Experts’ view of mobile: the opportunity of our lifetime
- 4 ways to measure the local mobile advertising opportunity
- Mobile-first strategy questions and answers
In the webinar, I also mentioned the 2011 State of the Media Report, which includes a report, Mobile News & Paying Online. I also mentioned my case study of Twitter use by @statesman in covering a breaking news story. Another important place to get information about mobile opportunities is the report The Rise of the Apps Culture by the Pew Internet and American Life Project.
Some other posts in which I discuss new business models:
If you would be interested in a similar webinar or workshop for your organization, please let me know. Here are the slides for my presentation:
[…] Buttry (again) on importance of mobile-first strategy […]
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[…] interesting links relating to mobile-first strategy, about which I have written here […]
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[…] of delivering news and advertising. But today digital platforms – especially and increasingly mobile – have leapt past legacy media in people’s daily lives. Consider the contrast between these […]
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[…] This post has links to mobile strategy posts I will be citing in the workshop. […]
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[…] Be your community’s mobile leader […]
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