The American Press Institute is planning an ambitious schedule of useful seminars for 2011.
I wrote a recent blog post about difficult challenges facing journalism organizations. In that December post, I noted that API’s website did not list any seminars for 2011. I am pleased to pass along the update that API has scheduled 11 seminars this year at its headquarters in Reston, Va., as well as programs on the road in Cape Girardeau, Mo., Toronto and Pomona, Calif.
Full disclosure here: I worked at API for three years and remain friends with the staff there. I will be a discussion leader for two seminars this year, noted below, and helped in updating a third. I don’t pretend any objectivity or neutrality in rooting for API’s success and in praising its contribution to the media business.
API seminars are no longer the week-long (used to be two weeks) experience we presented when I was on the staff from 2005-2008. These are two- or three-day intensive conferences that cover a lot of ground on an important subject.
The seminars I am assisting in:
The Battle for Community: Crowded, Competitive and Hyperlocal. Mary Glick will be leading this seminar for newsroom leaders. TBD Social Media Producer Mandy Jenkins and I will lead a discussion of how TBD uses social media to cover local news and engage our community. Other discussion leaders scheduled are Bobbi Bowman of McLean Patch, Steve Gunn of the Charlotte Observer, Jan Schaffer of J-Lab and Mel Taylor of Mel Taylor Media.
The Business of Social Media: Engagement, Revenue, Brand. Mary Peskin is planning this seminar for social media editors, content providers, marketers and new business developers, covering the use of social media by news organizations for engagement, revenue and branding. I will discuss “a news manager’s journey,” how I became comfortable and fluent in social media after decades as an ink-stained newspaper editor and reporter. Other discussion leaders include Brad Flora of NowSpots, Katharine Zaleski of the Washington Post and Jake Maas of Living Social.
I hope you can join me for one of these seminars or come to API for another program that fits your organization’s needs.