I will be discussing mobile-first strategy today at the Reese Felts Digital Newsroom at the University of North Carolina. My slides are below. Here are some previous mobile-first posts that may help participants in the workshop:
- News organizations need mobile-first strategy
- News companies need to help local businesses pursue mobile opportunities
- How news organizations need to change to pursue a mobile-first strategy
- A mobile-first project for your community on the go
- Students’ media use shows journalism’s future
- Tomi T. Ahonen’s view of the present and future of mobile
- Experts’ view of mobile: the opportunity of our lifetime
- 4 ways to measure the local mobile advertising opportunity
- Mobile-first strategy questions and answers
Another important place to get information about mobile opportunities is the report The Rise of the Apps Culture by the Pew Internet and American Life Project.
I also will mention to the students some other posts about new business models:
I’m glad to be discussing these possibilities with students who are experimenting and trying to find a prosperous future for journalism. Mobile success presents the best path to such a future. Here are the slides for my presentation:
This is a great resource for the classroom — thanks!
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[…] Comments « Mobile strategy is the path to a successful future […]
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Stephen,
Mobile is indeed the path for a successful future – and an opportunity for the newspapers to retake the obits business from the new incumbents.
Re:
http://mashable.com/2011/07/15/qr-code-tombstone/?utm_source=iphoneapp&utm_medium=rss&utm_content=textlink&utm_campaign=iphoneapp
I would expect that some bright boobie from either Legacy.com or Tribute.com (probably both) will eventually figure out that they want a decesased’s QR linked to their site rather than any other so that they can leverage and profit from the memorial websites they already create and maintain. Because every scan of a memorial QR at Legacy.com or Tribute.com would represent yet another set of eyeballs they can sell to the advertisers on their site – they should also be expected to develop a “QR-based in-memoriam bumper sticker” which could be mass produced for the relatives of a given estate to apply not only to headstones and/or mausoleum walls – but also to anything else anywhere else where one might desire to create a shrine to the deceased (closet doors, street signs, lamp posts, bus stop shelters, park benches, trees in the park – wherever else one might elect to stick one of these things, with or without permission).
This also, however, represents an opportunity to take the business (back) from Legacy.com and Tribute.com (the new incumbents in this scenario) by beating them to the punch and linking the QR to no-cost/low-cost memorial space created on a newspaper’s own servers – unencumbered by the myriad or unconsionable constraints imposed by the new incumbents. (See http://forums.ivillage.com/t5/Tears-Sympathy/New-online-memorial-sites-can-provide-comfort-but-may-have/td-p/117563523 for details on the truly horrific practices of the new incumbents.)
Remaining within the domain of the newspaper’s established expertise – QR could also be used to replace of the body of printed obits, which given that it would take up very little space relative to text, would be relatively inexpensive to provide, and be linkable to a potentially infinite volume of material online containing (among other things) a (moderated) comments section (similar to that of a blog) where persons can leave their own historical remembrances to create a far-richer-than-would-otherwise-be-possible memorial – at far less cost to the estate than would be required by a dedicated investigative reporter. The upshot here is that this technology allows for someone with the appropriate resources and social positioning (such as the previous incumbents – the newspapers) to readily disrupt the new incumbents (and take the market back) if they were so bold as to take the initiative.
This could then be the restoration of the business model for newspaper obits – or if Legacy.com gets to it it first, it could be the final nail in the coffin for newspaper obits.
Thank you for the part your writings have had in developing the basis for my understanding of this emerging phenomena,
Best Regards,
Rick Mueller
http://www.linkedin.com/in/decisionscience
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