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Archive for December 5th, 2010

Entrepreneurial journalism may not mean bootstrapping a single venture. For some journalists, it may mean building a personal brand that brings income from a variety of sources.

Craig Silverman

Craig Silverman

Craig Silverman is a great example. I can’t remember when I first learned about Craig, but I’ve followed his “Regret the Error” work for several years and was quite excited earlier this year when he wanted to interview me about some things we were doing at TBD. My recognition of him and the esteem in which I held him before even meeting him reflect his success in building his brand through multiple efforts.

When Craig was coming to Washington in October for the Online News Association conference, he offered to present an accuracy workshop for our TBD Community Network. We finally met and chatted about his various ventures. I shared his story with my entrepreneurial journalism class and decided to blog about it as well.

I want to do two things here: Tell a story about an interesting journalist whom I like personally and pull from his story some lessons for my students and other journalism entrepreneurs. The lessons will be boldface headings, scattered through the story at appropriate places. (more…)

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