Resources for fighting the local battle

Today I’m a discussion leader for the American Press Institute’s Digital Delivery seminar. The morning program I’m involved in is The Battle for Local: Crowded, Competitive, Hyperlocal. I’ll be mentioning several resources for the seminar participants, and I’ll share them here.

Of course, I’ll be discussing TBD at some length.

Of course, I will be talking about the Complete Community Connection.

I’ll discuss the wide range of revenue possibilities that I blogged about last week.

I’ll also discuss my mobile-first strategy:

• News organizations need mobile-first strategy
• News companies need to help local businesses pursue mobile opportunities
• How news organizations need to change to pursue a mobile-first strategy
• A mobile-first project for your community on the go
• Students’ media use shows journalism’s future
• Tomi T. Ahonen’s view of the present and future of mobile
• Experts’ view of mobile: the opportunity of our lifetime
• 4 ways to measure the local mobile advertising opportunity
• Mobile-first strategy questions and answers

I’ll also mention my views about competition and collaboration:

• Patch is coming to my town! Thoughts on competition and collaboration
• You can compete and collaborate
• Whale-watching tours show how you can compete and collaborate

In introducing the seminar, my old boss Drew Davis mentioned the Pew study of Baltimore media, so of course, I’ll have to note that I have debunked that study:

• Old media find comfort in Baltimore study (they didn’t look very close)
• Pew doesn’t understand news media ecosystem well enough to study it

I’m sure I’ll also be discussing the New Business Models for News project at the CUNY Graduate School of Journalism.

Mark Potts mentioned the Lancaster obituary paywall experiment, so I’ll add my links about that:

• Newspaper charges for reading obituaries online: double dipping on death
• LancasterOnline editor responds about charging to read online obituaries
• I respond to criticism about obits from LancasterOnline editor
• A possible new business model for obituaries
• Jobless journalists could find a business model in obituaries

And a journalism professor asked what skills students needed to learn, so I’ll add my journalism education links:

• Journalism schools need to update curriculum in the digital age.
• A journalism professor seeks advice on learning and teaching social media
• You can’t go back to the basics in journalism education; go forward with the basics

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